中新网甘孜9月20日电(袁牟知博)9月20日，作为2025大香格里拉环线·乡城白色灌礼文化周的特色活动之 一，"猫"在乡城短视频大赛在四川省甘孜藏族自治州乡城县正式启动。该活动将持续至10月31日，邀请 全球短视频爱好者共同参与，用镜头捕捉乡城魅力，大赛总现金奖励达20万元。 据悉，本次大赛以"'猫'在乡城"为主题，面向全球征集展现乡城魅力的原创作品，旨在让更多人通过短 视频看见乡城魅力，提升这座川西城市的知名度、美誉度，进一步构建文旅消费新生态，助力乡城文旅 高质量发展。 乡城曾是茶马古道重镇，见证了各民族的交往、交流、交融。乡城旅游资源丰富，与稻城亚丁、得荣太 阳谷和云南香格里拉等，共同组成"中国香格里拉生态旅游区"。县域内的青德藏乡田园景区、查呈沟天 浴温泉景区等美景独具特色。乡城民俗文化更具亮点，独特的敬猫文化传承已久，"疯装"独特的设计、 大胆的用色别具一格，锅庄舞则承载着乡城民众对这片圣洁土地的深爱。 围绕乡城特色，参赛短视频可聚焦多类主题：乡城白藏房、尼丁峡谷、马熊沟等自然景观；藏历节庆、 锅庄舞、"疯装"等民俗文化；白藏房民宿居住、高原美食制作、农产品采摘等生活体验；苹果种植、藏 香猪养殖等当 ...

Core Insights - The Chinese performance industry is experiencing significant growth during the summer of 2025, with a total of 126,300 performances and a box office revenue of 15.135 billion yuan, reflecting a year-on-year increase of 4.18% and 3.90% respectively [1] Group 1: Performance Market Overview - The summer of 2025 sees a robust cultural tourism market, with the performance sector optimizing consumption scenarios and responding to market demands, thus driving consumption upgrades [1] - The audience attendance reached 42.2332 million, marking a 5.17% increase compared to the previous year [1] Group 2: Highlighted Performances and Events - The summer coincides with the 80th anniversary of the victory in the Chinese People's War of Resistance Against Japanese Aggression, leading to a series of red-themed performances that have garnered widespread attention [2] - Notable performances include the dance drama "Memory Deep" and the musical "Under the Nightfall," which have received positive market feedback [2] Group 3: Consumer Engagement and Experience - Professional theaters are enhancing their offerings by integrating immersive experiences and city-wide cultural tourism promotions, creating comprehensive artistic spaces for exploration and consumption [3] - Large-scale events like concerts and music festivals are effectively breaking down consumption barriers and driving cross-city engagement [4] Group 4: Regional Highlights and Trends - The 2025 Xinjiang Super Strawberry Music Festival attracted 79,900 attendees, showcasing the growing popularity of music festivals in the region [5] - Third and fourth-tier cities are emerging as new markets for the performance economy, driven by venue upgrades and policy support [5] Group 5: Tourism and Performance Integration - The summer tourism performance market is thriving, with an increase in performance sessions, box office revenue, and audience numbers across the country [6] - New immersive shows and themed events are being launched in various regions, such as the 4D show "Water Show" in Wuhan and the "情满拉萨" series in Lhasa, enhancing local cultural tourism offerings [7] Group 6: Collaborative Promotions - Initiatives like "Only Dream of the Red Chamber" are promoting collaborative consumption by offering discounts and free exhibitions to ticket holders, targeting students to engage with traditional culture [8]

Core Viewpoint - Xiyu Tourism Development Co., Ltd. is experiencing a significant decline in net profit for the first half of 2025, with an expected decrease of 62.55% to 69.36% year-on-year, primarily due to the early-stage market cultivation of new tourism projects [2] Group 1: Financial Performance - The company anticipates a net profit attributable to shareholders of between 9 million to 11 million yuan for the reporting period [2] - The decline in performance is attributed to the early market cultivation phase of projects like "Encounter Kashgar" and "Encounter Sailake" [2] Group 2: Strategic Initiatives - The company is focusing on transforming its business model from a resource-dependent approach to a consumer-centered "value experience" model in response to changes in the tourism market [2] - Xiyu Tourism is leveraging its unique resource advantages at Tianshan Tianchi Scenic Area to develop new cultural tourism consumption ecosystems [2] Group 3: Project Development - The large-scale immersive performance project "Encounter Kashgar" has attracted over 70,000 visitors since its premiere in December 2024, significantly boosting surrounding tourism activities [3] - The "Encounter Sailake" immersive performance center aims to showcase the seasonal beauty of Sailake and began testing in May 2025 [3] Group 4: Shareholder Confidence - The controlling shareholder, Xinjiang Cultural Tourism Investment Group, plans to increase its stake in the company by acquiring between 1.35% and 0.70% of total shares within six months [4] - As of July 4, 2025, Xinjiang Cultural Tourism Investment Group and its affiliates increased their shareholding from 28.79% to 29.00% [4] Group 5: Market Strategy - The company intends to enhance promotional efforts, adjust marketing strategies flexibly, and improve service quality to expand market share and ensure project profitability in the second half of the year [4]