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《永乐大典》抱枕
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国庆中秋双节将至,网友期待——新玩法“拉满”体验感
Xin Hua Wang· 2025-09-25 23:37
国庆中秋双节临近,各地纷纷推出丰富多彩的新消费场景和活动,文化旅游、赛事经济和文创消费 等领域亮点纷呈,吸引大量网友关注。从重庆的"火锅专列"到福建南平的茶旅融合,从贵阳的"城超"赛 事到浙江诸暨的篮球市集,从国图文创馆的北京商业首店到浙江平湖的西瓜灯活动,新玩法"拉满"体验 感,吸引了众多游客参与,激发文旅消费新活力。 浙江省金华市婺城区百荷寻味创意美食工作坊内,工作人员正忙着赶制手工文创月饼,供应中秋节 日市场。时补法摄(人民图片) 近日,安徽省黄山市黟县的西递古村落举办创意晒秋活动,打造文旅融合的新场景。图为游客在村 中游玩。施亚磊摄(人民图片) 9月19日,2025城市足球邀请赛在贵州省贵阳市奥体中心体育馆开赛。图为观众在现场加油。新华 社记者 杨文斌摄 打造文旅新场景 重庆人真的太会玩了,直接把地铁3号线变成移动的火锅产业博览会。双节将至,今年,重庆推出 了别具一格的"宠粉"方式——一列满载火锅文化与产业活力的"火锅专列"发车,为节日消费升温预热。 据人民网报道,车厢内布满"鸳鸯是最大的妥协""微辣是最后的底线"等火锅热梗,展现出重庆鲜活 滚烫的城市性格。乘客们纷纷拍照留念,分享这段充满地域特色的通 ...
点燃消费热情 IP跨界、文创赋能让古籍“生金”又圈粉
Yang Shi Xin Wen· 2025-09-21 04:37
Group 1 - The Ministry of Commerce and other nine departments have jointly issued policies to expand service consumption, focusing on creating new consumption scenarios and encouraging collaboration between cultural institutions and social forces [1] - The book publishing industry is experiencing a surge in popularity, with events like the 2025 Shanghai Book Fair attracting over 382,000 visitors, a year-on-year increase of 28.4%, and the 2025 Yangcheng Book Fair drawing nearly 700,000 attendees [2] - The Beijing Book Market is thriving, featuring over 350 publishing and cultural units showcasing nearly 500,000 publications and cultural products, supported by a total of 5 million yuan in book vouchers distributed to enhance consumer experience [3][4] Group 2 - The National Library's cultural innovation store has opened its first commercial location, transforming ancient texts into consumer-friendly products, leveraging a vast collection of 45 million books and over 3.3 million ancient texts [5] - The design of cultural products, such as the 合卺杯 (Heqin Cup), is inspired by ancient texts, with significant sales figures indicating strong market interest, including 20,000 sets sold at a price of over 600 yuan each [6]