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一个矩阵和他倡导的生态
汽车商业评论· 2026-01-31 23:10
Core Viewpoint - The article emphasizes the establishment of the Xuanyuan Matrix as a comprehensive ecosystem in the automotive industry, built on 20 years of experience and aimed at fostering innovation, collaboration, and professional development within the sector [7][22][24]. Group 1: Xuanyuan Matrix Overview - The Xuanyuan Matrix consists of three main components: industry catalysis, industry evaluation, and industry communication, forming a three-dimensional closed loop of "catalytic activation + authoritative evaluation + all-dimensional communication" [9][26]. - It includes six major media outlets, three awards, two forums, one business school, one association, and one think tank, all designed to support the automotive industry's evolution [9][26]. Group 2: Industry Challenges and Opportunities - In an era of uncertainty and disrupted rules, automakers need to break down barriers to find innovative solutions, while supply chain companies seek precise market alignment [6][21]. - The automotive industry has transitioned from a phase of "market for technology" to leading in new energy vehicle production and intelligent networking technology [17][20]. Group 3: Educational Initiatives - Xuanyuan School aims to cultivate new automotive professionals by bridging the gap between traditional business education and industry needs, offering specialized courses that foster resource connections and industry transformation [28]. - The school has developed a community of engaged entrepreneurs, enhancing collaboration and mutual support among industry peers [29]. Group 4: Industry Evaluation and Awards - The Xuanyuan Award, Lingxuan Award, and Jin Xuan Award serve as authoritative benchmarks across the automotive sector, promoting high-quality advancements and recognizing innovative marketing efforts [34][37]. - The Lingxuan Award has identified over 600 benchmark cases in the parts sector, becoming a key reference for automakers in supply chain selection [35]. Group 5: Media and Communication Strategy - The six media platforms under the Xuanyuan Matrix cover the entire automotive value chain, providing deep insights and fostering a community for industry professionals [39][41]. - The focus is on delivering quality content that builds long-term trust and provides reliable insights for decision-making in a rapidly changing environment [44]. Group 6: Future Vision and Commitment - The Xuanyuan Matrix aims to enhance its content value by producing in-depth topics and valuable interviews, maintaining a commitment to industry integrity and influence [47]. - The ultimate goal is to create a collaborative ecosystem that nurtures growth and innovation, ensuring that all participants can thrive together in the automotive landscape [50][53].
马蕾出任轩辕矩阵副总裁兼产品和运营总经理
汽车商业评论· 2025-12-18 09:14
Core Insights - The article announces the appointment of Ms. Ma Lei as the Vice President and General Manager of Product and Operations at Xuanyuan Matrix, effective December 1, 2025, aiming to enhance the new automotive industry ecosystem [4] - Xuanyuan Matrix is positioned as a top-level collaborative platform in the new automotive industry, having developed a comprehensive empowerment system over nearly 20 years [6] Group 1: Leadership Appointment - Ms. Ma Lei brings 23 years of experience in commercial media and industry ecosystem operations, focusing on product system optimization, marketing strategy upgrades, and resource integration [4] - The CEO of Xuanyuan Matrix, Dr. Jia Ke, emphasizes Ms. Ma's deep involvement in the core construction of the Xuanyuan system, believing her insights will elevate the platform's service capabilities [4] Group 2: Xuanyuan Matrix's Structure - The platform consists of three core segments: industry services, industry evaluation, and industry communication, forming a complete and closed-loop empowerment system [6] - The industry services segment includes Xuanyuan Think Tank, the world's first integrated automotive business school, and various forums and exchange meetings to support the entire industry cycle [6] - The evaluation segment features prestigious awards like the Xuanyuan Award and the Lingxuan Award, which guide industry advancement [6] - The communication segment connects manufacturers, component companies, research institutions, and investment entities through a media matrix [6] Group 3: Ms. Ma Lei's Background - Ms. Ma was a founding member of "Automotive Business Review" and played a key role in its growth, serving in various editorial positions [8] - She was the first Executive Principal of Xuanyuan University (now Xuanyuan Classmate), establishing the first integrated automotive business school globally [8] - Her experience includes roles in other automotive publications and a focus on new energy and carbon neutrality, enhancing her capabilities in platform building and resource integration [8] Group 4: Future Vision - Ms. Ma expresses her honor in joining Xuanyuan Matrix, aiming to leverage platform resources and her experience to enhance product value and marketing ecosystem construction [8] - The goal is to foster a collaborative industry ecosystem that supports the high-quality development of China's new automotive industry [8]
轩辕矩阵消息|《汽车商业评论》《轩辕商业评论》任命新主编
汽车商业评论· 2025-06-30 14:37
Core Viewpoint - The article discusses significant personnel changes within Xuan Yuan Matrix, aimed at enhancing the development of its media outlets, particularly in the automotive sector, as it approaches its 20th anniversary [4][19]. Group 1: Personnel Appointments - Windsor has been appointed as the editor-in-chief of "Automotive Business Review," bringing her experience from "China Youth Daily" and a strong academic background in media and international development [5][7]. - Tu Yanping has been appointed as the editor-in-chief of "Xuan Yuan Business Review," which focuses on new technologies and aims to develop new productive forces [9][12]. - Liu Baohua, who has served as the editor-in-chief for 10 years, is now the lead writer for "Automotive Business Review," where his extensive experience will contribute to high-quality business reporting [13][16]. Group 2: Media and Awards Structure - Xuan Yuan Matrix's media segment includes B2B publications like "Automotive Business Review" and "Xuan Yuan Business Review," as well as B2C platforms such as "Qichang" and "New Automotive Laboratory" [18]. - The awards segment features three major awards: the "Xuan Yuan Award" for annual contributions to the automotive industry, the "Ling Xuan Award" for automotive parts, and the "Golden Xuan Award" for automotive marketing, providing a comprehensive view of the industry [18]. - The forum segment includes the "Xuan Yuan Automotive Blue Book Forum" and the "New Automotive Technology Cooperation Ecological Exchange Conference," which are key annual events in the automotive sector [18]. Group 3: Strategic Vision - The restructuring aims to promote the development of the Chinese automotive industry through various channels, including media, awards, forums, and educational initiatives [19]. - The new appointments are expected to lead "Automotive Business Review" into a new historical phase as it approaches its 20th anniversary, enhancing its role in the automotive industry [19][20].