《澎湃中国》
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新媒体推广领航者 助力中国故事扬帆世界
Xin Lang Cai Jing· 2026-01-25 20:19
Core Insights - The article highlights the transformation of new media from a supplementary tool to a core engine driving Chinese narratives globally, exemplified by the work of Xu Jiayuan at CGTN [1][2]. Group 1: Professional Achievements - Xu Jiayuan successfully built and managed overseas social media accounts for Chinese media, increasing the YouTube channel's views to nearly 50 million and accumulating over 20,000 subscribers [1]. - Under her leadership, the documentary series "Pulsating China" was promoted in collaboration with National Geographic, adhering to strict fact-checking standards, which helped it gain recognition on a global platform [2]. - The series achieved over 100 million views globally through a well-planned cross-platform strategy that integrated major social media channels like YouTube and Facebook [2]. Group 2: Industry Contributions - Xu Jiayuan developed several professional tools to address common challenges in international communication, including an automated publishing platform, KOL matching platform, and brand sentiment monitoring system, all of which received national software copyright [3]. - These tools significantly improved project execution efficiency and provided actionable solutions for industry peers, showcasing a complete professional cycle from project success to methodological contribution [3]. - Her career illustrates the critical role of new media promotion experts in the current international communication landscape, emphasizing that quality content, when paired with innovative and systematic promotion, can effectively amplify Chinese stories on the world stage [3].
汇聚媒体力量 奏响丝路和声
Ren Min Ri Bao· 2025-09-28 22:28
Group 1 - The ASEAN and China-Japan-South Korea (10+3) cooperation framework has been a successful model for regional multilateral cooperation, contributing significantly to economic growth, stability, and prosperity [2][10][15] - The media plays a crucial role in promoting dialogue, enhancing understanding, and strengthening communication among the 10+3 countries, acting as a bridge for mutual trust [2][5][10] - The establishment of the ASEAN Responsible AI Roadmap (2025-2030) highlights the importance of addressing the challenges posed by AI while promoting regional cooperation and media integrity [5][6] Group 2 - The meeting aimed to enhance mutual understanding and cooperation among ASEAN and China-Japan-South Korea media, focusing on shared interests and collaborative efforts [7][8] - The media's role in fostering public understanding and cooperation is emphasized, particularly in the context of regional challenges such as trade disparities and climate change [14][17] - The importance of building a narrative that reflects the achievements of Asian countries and enhancing the global influence of Asian voices through media collaboration is highlighted [13][18]