转自：贵州日报 《宗师列传·大宋词人传》海报。 《现在就出发》海报。 《地球超新鲜》海报。 回望2025年的综艺荧屏，《宗师列传·大宋词人传》以"意境创生"打开历史纵深；"综N代"们凭借成熟的 模式，依然占据着市场的基本盘；而《地球超新鲜》等少数新作，则以鲜活创意证明了市场对"黑马"的 永恒期待。在深刻变迁的行业格局之下，综艺创作者们将目光聚焦于深度沉浸的文化现场，将叙事扎根 于真情实感的内容表达，以此探寻破局之道。 文化可亲可感 从规模扩张到深度沉浸 情感观察赛道 真实与共鸣成为核心竞争力 近年来情感观察类综艺持续成为热门，但这类节目刻意编排的"剧本感"也经常遭到观众吐槽，纵观本年 度的情感观察类综艺，对"真实感"的追求已超越纯粹的"设计感"，成为赢得市场的核心竞争力。 婚姻纪实观察真人秀《再见爱人》系列将"真实"作为叙事标签，尽管新一季因嘉宾人选和情节设置引发 讨论，但系列节目通过呈现婚姻中的倦怠、冲突与无解困境，构建起观众自我投射与审视的镜像空间， 成为亲密关系纪实综艺的代表。聚焦熟龄女性社群的《姐姐当家》，将观察视角延伸至家庭、自我实现 等更广阔的社会关系维度，展现了情感叙事题材的多元化拓展。 在这类 ...

Core Insights - The autumn variety show market is experiencing a surge in content focused on delivering emotional value, particularly through humor and joy, as platforms aim to meet audience demands for relaxation and entertainment [3][4][21] - Major platforms like Youku and iQIYI are launching new shows categorized under themes of "explosive laughter" and "healing amusement," indicating a strategic shift towards light-hearted content [7][9][21] Group 1: Content Development Trends - Platforms are prioritizing the concept of "delivering happiness" in their content development, with shows like "Happy Night 2" and various travel comedies designed to resonate with audiences seeking stress relief [4][7] - The trend of integrating humor into family dynamics is exemplified by the show "Funny Family," which combines travel and games to create relatable content that reflects Chinese family emotions [9][21] Group 2: Revitalization of Established IPs - Long-standing variety shows are demonstrating resilience through thematic upgrades and cross-media collaborations, effectively revitalizing their brand influence [11][16] - The return of "Wanna Live" with a new season themed around "drama in life" showcases how established shows can adapt to current trends while maintaining their core audience [11][14] Group 3: Challenges and Market Dynamics - Iconic shows like "Ace vs. Ace" are facing challenges with declining viewership due to the departure of key cast members, highlighting the importance of core elements in sustaining audience engagement [17] - Conversely, shows like "Flowers and Youth" are successfully maintaining their unique appeal by focusing on detailed storytelling and emotional connections, demonstrating that attention to detail can differentiate content in a competitive market [17][21]

Group 1 - Tencent Music Entertainment Group has announced a strategic cooperation with Zhejiang Satellite TV to integrate resources in music copyright, content co-creation, and support for quality musicians [1][3] - The cooperation will involve comprehensive collaboration on music copyrights for several popular music variety shows, including "The Sound of Heaven," "You Sing," and "Shining Summer," with music works being made available on Tencent Music's platforms [3][4] - Tencent Music will provide efficient copyright solutions for Zhejiang Satellite TV's variety shows and explore content co-creation opportunities, including joint creation of theme songs and promotional tracks [3][4] Group 2 - Tencent Music's Vice President stated that music variety shows are a crucial part of their content ecosystem and serve as an important platform for quality musicians and songs [4] - The partnership aims to establish a benchmark for mutual support between music and variety shows through copyright collaboration, content co-creation, and musician support [4]