《王者荣耀》《三角洲行动》《无尽冬日》《疯狂动物城》
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中国银河证券:业绩驱动+AI赋能为传媒业核心驱动 关注AI应用与内容板块
Zhi Tong Cai Jing· 2025-12-18 07:10
Group 1: Core Insights - The core growth drivers for the media and internet industry are performance-driven factors and AI empowerment, with a recommendation to focus on increasing AI investments and core internet assets in Hong Kong [1] - The film industry shows stable supply and a recovery in the market, with a notable increase in box office revenue, reaching 3.553 billion yuan in November 2025, a year-on-year increase of 89.29% and a month-on-month increase of 36.03% [1] Group 2: Gaming Sector - The domestic gaming market achieved actual sales revenue of 31.359 billion yuan in October 2025, reflecting a year-on-year growth of 7.8%, with client games showing strong performance [2] - Self-developed games generated overseas revenue of 1.799 billion USD, marking an 11.9% increase year-on-year, while the number of game licenses issued in November reached 178, with a total of 1,532 licenses issued in the year, up over 29% [2] Group 3: Marketing Trends - The overall advertising market saw a 4.3% year-on-year increase in spending from January to October 2025, with October alone witnessing a 10.6% increase compared to the same month last year [3] - Significant increases in advertising spending were noted in sectors such as telecommunications, personal care, and entertainment, while pharmaceuticals and alcoholic beverages experienced declines [3] - In November, advancements in AI technology focused on long text, multi-modal capabilities, and reasoning efficiency, with major companies releasing updates to enhance their AI systems [3]