非人类的产物。 前不久，一款名为《Horses》的暗黑风格游戏，因其内容涉及"被奴役、头戴马头面具的裸体人类"等触及平台审核底线的设定，接连被Steam和Epic两大主 流平台拒之门外。 然而，几乎在同一时期，另一款同样以怪异生物为主角的游戏——《神经鹅》（Tingus Goose）——却在Steam上收获了玩家好评与行业奖项提名。 与《Horses》刻意营造的压抑、黑暗氛围截然不同，《神经鹅》选择了一个纯净、明亮的视觉基调。游戏画面以白色为主，搭配精简的线条，构建出一个 看似荒诞却逻辑自洽的"鹅宇宙"。 这种视觉上的"减法"，有效削弱了"鹅头人"等形象本身的怪异感带来的直接冲击，转而传递出一种简洁、怪诞却并不阴森的趣味性。 当然，若《神经鹅》仅有猎奇的外表，它绝难获得当下的认可。其关键在于将这种视觉创意扎实地落地为一套令人上瘾的策略性放置玩法。 游戏的核心循环清晰而富有深度：玩家需要在一棵不断生长的"鹅树"上，自由摆放各种功能迥异的装置，构建一条高效的自动化流水线，引导"鹅宝"坠 落、碰撞、合成，从而积累资源，让鹅树长高，最终与天空中的伴侣相会，开启新的关卡。 这套玩法融合了Roguelite的关卡推进、合 ...

Industry Overview - The gaming industry is experiencing a continuous release of policy benefits, with a record high of 166 domestic game licenses issued in August, totaling 1,050 licenses in the first eight months of the year, significantly higher than 850 in the same period last year [1] - The domestic gaming market reached a scale of 29.084 billion yuan in July, showing a year-on-year growth of 4.62%, with mobile and client games growing by 0.92% and 16.56% respectively, indicating a healthy long-term development trend [1] Company Performance - Qingci Games reported a revenue of 247 million yuan in the first half of 2025, with a gross profit of approximately 154 million yuan and a net profit of 72.665 million yuan, marking a year-on-year increase of 90.2% [1] - As of June 30, 2025, Qingci Games had over 100 million registered players, with the "Qingci Iron Fans" community growing to 16.2036 million, a year-on-year increase of 8.22% [3] - The average revenue per paying user (ARPPU) reached 289.79 yuan, up 5.26% year-on-year, reflecting effective commercial value conversion [3] Key Products and Innovations - The flagship product, "The Strongest Snail," celebrated its fifth anniversary, achieving cumulative revenue of over 3.786 billion yuan and 29.4 million registered players, showcasing its long-term operational potential [4] - Recent updates to "The Strongest Snail," including new character "Gua Gua" and the ninth country "Persia," have successfully activated player community engagement and increased ARPPU from approximately 200 yuan to nearly 300 yuan during the anniversary period, a growth of about 50% [6] - The classic game "Unusual Maze" has also shown resilience, with over 25 million registered players and a successful free-to-play version launched on Steam, which quickly attracted new players and reached the sixth position on the global free game chart [8] Strategic Development - Qingci Games is expanding its product matrix and global layout, with new titles like "Tingus Goose" planned for Steam, targeting the rising demand for lightweight entertainment [10][12] - The self-developed project "Project E" aims to differentiate itself in the SLG market by incorporating exploration and resource management elements, currently undergoing targeted testing with positive feedback from players [13] - The company is also preparing to launch "The Strongest Snail" in South Korea and "Cardcaptor Sakura: Memory Key" in Vietnam and Japan, aligning product features with regional market demands to mitigate expansion risks [15] Market Sentiment - The gaming sector is gaining significant attention from capital markets, with public funds heavily investing in the gaming segment, which accounted for 215.03 billion yuan in heavy positions, representing 59.17% of the media sub-sector [17] - The positive correlation between capital market interest and Qingci Games' improved fundamentals reflects the company's ability to meet user demands through content innovation and active user engagement [19]