非人类的产物。 前不久，一款名为《Horses》的暗黑风格游戏，因其内容涉及"被奴役、头戴马头面具的裸体人类"等触及平台审核底线的设定，接连被Steam和Epic两大主 流平台拒之门外。 然而，几乎在同一时期，另一款同样以怪异生物为主角的游戏——《神经鹅》（Tingus Goose）——却在Steam上收获了玩家好评与行业奖项提名。 与《Horses》刻意营造的压抑、黑暗氛围截然不同，《神经鹅》选择了一个纯净、明亮的视觉基调。游戏画面以白色为主，搭配精简的线条，构建出一个 看似荒诞却逻辑自洽的"鹅宇宙"。 这种视觉上的"减法"，有效削弱了"鹅头人"等形象本身的怪异感带来的直接冲击，转而传递出一种简洁、怪诞却并不阴森的趣味性。 当然，若《神经鹅》仅有猎奇的外表，它绝难获得当下的认可。其关键在于将这种视觉创意扎实地落地为一套令人上瘾的策略性放置玩法。 游戏的核心循环清晰而富有深度：玩家需要在一棵不断生长的"鹅树"上，自由摆放各种功能迥异的装置，构建一条高效的自动化流水线，引导"鹅宝"坠 落、碰撞、合成，从而积累资源，让鹅树长高，最终与天空中的伴侣相会，开启新的关卡。 这套玩法融合了Roguelite的关卡推进、合 ...

Core Insights - The article discusses the evolving consumer behavior of Generation Z, emphasizing the importance of "emotional value" in their purchasing decisions, which can lead to profitable business opportunities. Group 1: Emotional Value in Consumption - The concept of "emotional value" is becoming increasingly significant across various product categories, including collectibles and everyday items, as consumers seek deeper connections with their purchases [4]. - Consumers exhibit a duality in their spending habits, balancing rational choices with a willingness to pay premiums for items that resonate with their personal preferences, reflecting a regained sense of control over their consumption [5][8]. - The rise of "spiritual consumption" is noted, where young consumers use specific purchases to connect with like-minded individuals rather than to showcase success through expensive items [9]. Group 2: Consumer Behavior Trends - The report highlights that nearly 30% of young consumers engage in spending for emotional healing, indicating a preference for experiences and products that enhance their well-being [23]. - Nostalgia is identified as a powerful emotional driver, with trends showing a resurgence of interest in classic media and products, providing comfort during uncertain times [24]. - The article also points out the significance of "rituals" in consumer behavior, as young people seek small acts that provide a sense of security amidst societal pressures [19].