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《穿越德化街》
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文化资源赋能新春体验 河南春节假期揽客6281万人次
Zhong Guo Xin Wen Wang· 2026-02-24 08:03
中新网郑州2月24日电 (记者刘鹏)记者24日从河南省文化和旅游厅获悉,2026年春节假期,河南省接待 国内游客6281万人次,旅游收入376.3亿元,与2025年同期相比,分别增长9.1%、9.6%,为该省一季度 经济"开门红"注入文旅动能。 短途出游首选;河南省文旅投资集团整合银基国际旅游度假区、只有河南·戏剧幻城等13家景区,每日 推出2000余场特色活动,其中只有河南·戏剧幻城戏剧排期拉满,建业电影小镇《穿越德化街》一票难 求,太行大峡谷1500平方米冰封玫瑰形成了独有特色。 假日期间,河南文旅市场惠游惠民政策精准发力,不但省级发放5000万元文旅、住宿类消费券,多地还 推出门票减免、消费满减等系列举措。安阳、济源联动周边省市实施景区首道门票互免,安阳红旗渠、 南阳西峡恐龙遗迹园等对属马游客推出特惠政策。许昌、三门峡等多地市亦发放文旅消费券,覆盖景 区、住宿、餐饮等领域,推动文旅消费持续释放。(完) 图为郑州阜民里旅游休闲街区。刘鹏摄 (文章来源:中国新闻网) 河南各地聚焦马年新春主题,推出形式多样、内涵丰富的文艺演出。省会郑州举办马年新春戏曲晚会、 民俗歌舞展演等;洛阳围绕牡丹文化、古都底蕴,打造" ...
“演艺+”解锁河南消费新方式 一场好戏开始了
He Nan Ri Bao· 2025-08-11 23:39
Core Viewpoint - The rise of performance economy in Zhengzhou is transforming the travel habits of young people, linking cultural events with consumption in various sectors such as dining, accommodation, and entertainment [1][19][30] Group 1: Performance Economy Growth - Zhengzhou's performance economy is experiencing rapid growth, with a reported 96.6% increase in revenue from performing arts venues in the first five months of the year compared to the previous quarter [1] - The city has become a hub for major concerts, attracting large crowds, with over 40,000 attendees at a recent concert featuring popular artists [7][10] - The overall performance market in China is projected to generate a total revenue of 796.29 billion yuan in 2024, with a year-on-year growth of 7.61% [19] Group 2: Consumer Behavior and Trends - Young audiences, particularly those aged 18-34, dominate the performance market, accounting for over 70% of attendees [19] - The emotional value derived from live performances is driving a new trend in consumer behavior, where experiences are prioritized over material goods [19] - The integration of performances with local culture and tourism is enhancing the overall consumer experience, leading to increased spending in related sectors [21][30] Group 3: Economic Impact - The performance economy is referred to as "walking GDP," as attendees contribute to various sectors including dining, transportation, and accommodation, creating a domino effect on local consumption [21] - In 2024, Zhengzhou hosted 47 large concerts, attracting 970,000 attendees and generating nearly 1 billion yuan in ticket sales, which in turn stimulated over 6 billion yuan in overall consumption [25] - The local government is actively promoting the development of the performance economy as a key component of cultural and tourism consumption strategies [30][31] Group 4: Future Development Strategies - The government plans to enhance the performance industry by improving the approval process for large events and encouraging the hosting of major concerts [30] - There is a focus on creating high-quality content and experiences that resonate with audiences, leveraging unique cultural resources in Henan [32] - The development of supporting industries, such as stage production and artist management, is essential for sustaining the growth of the performance economy [32]