Core Insights - Quanzhou is emerging as a cultural and tourism hotspot, symbolized by "Zan Hua" and "Bai Bai," reflecting its unique charm and local identity [1][4] - The city has seen a significant increase in tourism, with over 10 million visitors expected during the 2025 National Day and Mid-Autumn Festival holidays, averaging over 1.5 million visitors daily [3] - The book "Zan Hua and Bai Bai: Rediscovering Quanzhou" aims to explore the reasons behind Quanzhou's rising popularity and showcase its rich cultural heritage [1][10] Tourism and Cultural Development - Quanzhou has over 6,000 places for folk belief activities, contributing to its unique local culture and lifestyle [1] - The city has become a popular destination for creative tourism, with local experiences like "Xun Pu Zan Hua" gaining traction among visitors [1][7] - The successful UNESCO World Heritage application in 2021 has further enhanced Quanzhou's appeal, leading to a resurgence in local tourism and cultural activities [6] Community and Economic Growth - The strong sense of community and family ties in Quanzhou has fostered a supportive environment for local businesses and cultural initiatives [6] - The establishment of the Quanzhou Cultural Tourism Group in 2017 has facilitated the renovation of old properties into cultural and commercial spaces, enhancing the city's economic landscape [6] - The local economy has benefited from the return of overseas Chinese investing in their hometown, bolstering the commercial foundation of the city [6] Cultural Heritage and Identity - Quanzhou's historical significance as a major port city is highlighted by its preserved cultural narratives and community practices [6][9] - The "Pu Jing" system, a form of community management based on local beliefs, plays a crucial role in maintaining social harmony and cultural continuity [9] - The book includes various dimensions of Quanzhou's identity, such as architecture, streets, history, and commerce, to help readers connect with the city [10]

Core Viewpoint - The article discusses the launch of a new project by the company, focusing on the exploration of cities through a series of publications, starting with Quanzhou, highlighting its unique blend of tradition and modernity [5][20]. Summary by Sections Project Introduction - The company is introducing a new series of publications called "Future Vision Map City Series," with the first book titled "Re-discovering Quanzhou," aimed at providing deeper insights into urban exploration beyond mere travel guides [5][6]. Selection of Quanzhou - Quanzhou was chosen for its rich cultural background, local pride, and distinct brand image, embodying both tradition and modernity [9][20]. Framework of Exploration - The exploration framework consists of ten keywords that serve as lenses to understand the city's history, culture, and economic life, allowing readers to navigate through the content based on their interests [11][16]. Key Themes - The ten keywords include: - Red Brick: Visual impact of the city's architecture - Paving: The role of deities in local governance - Maritime Trade: Historical significance as a major port - West Street: A blend of commercialization and daily life - Locals: Insights from five local residents - Overseas Chinese: Their influence on modern Quanzhou - Quanzhou Prefecture: Contemporary business legends - Xunpu: Cultural reflections on family and gender roles - Tea Drinking: Social interactions over tea - Opera: Everyday cultural experiences [11][20]. Cultural Symbols - "Zan Hua" (hairpin flower) and "Bai Bai" (worship) are identified as cultural symbols connecting tradition and modernity, with discussions on their significance and cultural implications [20][24]. Historical Context - Quanzhou's historical significance is underscored by its designation as a UNESCO World Heritage site, reflecting its rich maritime trade history [26]. Modern Developments - The article highlights the preservation of Quanzhou's architectural features amidst urban renewal, showcasing it as a "living ancient city" [26]. Business Insights - The entrepreneurial spirit of Quanzhou residents is emphasized, with references to successful brands originating from the region, illustrating the local economy's resilience and adaptability [32][26]. Publication Features - The publication includes a city walk guide and a visually appealing design, combining in-depth reporting with engaging illustrations and photographs to enhance the reader's experience [34][37].