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广电总局支持优秀微短剧进入电视播出 行业热度持续攀升
Zheng Quan Shi Bao· 2025-08-19 18:52
Group 1 - The National Radio and Television Administration has implemented measures to enhance content construction and increase the supply of quality audiovisual content, including improvements in the management policies for TV series and support for micro-short dramas [1] - The "2024 China Micro-Short Drama Industry Research Report" indicates that the market size of micro-short dramas will exceed 50.5 billion yuan, surpassing box office revenues, and becoming a significant growth point for online audio-visual income [1] - Micro-short dramas are gaining international traction through AI translation and local adaptations, enhancing their dissemination efficiency and expanding their global reach [1] Group 2 - In the A-share market, there are 50 listed companies involved in the short drama business, with several companies actively developing this sector [2] - Kunlun Wanwei's AI short drama platform, DramaWave, has achieved over 30 million downloads and more than 10 million monthly active users as of March 2025 [2] - Mango Excellent Media has successfully distributed several short dramas overseas, achieving positive broadcasting results on platforms like Netflix and in various Southeast Asian markets [2] Group 3 - Perfect World has launched a micro-short drama channel "Her World," covering multiple media platforms, and the total market capitalization of short drama concept stocks in the A-share market has reached approximately 631.97 billion yuan [3] - The average increase in short drama concept stocks this year is 18.64%, with several stocks, including Xingfu Lanhai and Jishi Media, seeing cumulative gains exceeding 50% [3] - Fourteen short drama concept stocks have received "positive" ratings from five or more institutions, with Mango Excellent Media receiving the highest number of ratings at 23 [3]
微短剧爆火,高增长潜力概念股出炉
Zheng Quan Shi Bao Wang· 2025-08-19 01:01
Group 1: Market Performance - The A-share market reached a transaction volume of 2.81 trillion yuan on August 18, marking a new high in nearly 10 months [1] - The Beizheng 50 Index surged by 6.79%, with a year-to-date increase of 51.92%, reaching a historical high [1][2] - Five stocks on the Beizheng Exchange hit the "30cm" limit up, with only five out of 271 stocks declining on the same day [2] Group 2: Industry Insights - The micro-short drama industry is expected to surpass a market size of 1 trillion yuan by 2027, with a projected market size of 505 billion yuan in 2024 [3][4] - The overseas short drama market is also growing, with the first quarter of 2025 seeing revenues exceeding 2.4 billion yuan, led by the US, Japan, and Southeast Asia [3][4] Group 3: Company Developments - A total of 50 A-share companies are involved in the short drama business, with several actively expanding their operations [5] - Companies like Mango Super Media have successfully released multiple short dramas overseas, achieving good broadcasting results [5] - The market capitalization of short drama concept stocks reached 634 billion yuan, with an average increase of 18.84% this year [5][6] Group 4: Institutional Attention - Fourteen short drama concept stocks received positive ratings from five or more institutions, with Mango Super Media receiving the highest number of ratings at 23 [6] - Only three stocks are expected to achieve a net profit growth rate exceeding 20% in the next two years, namely Perfect World, Wanda Film, and Tianyu Shuke [6]