《有种味道叫清溪》

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广电总局支持优秀微短剧进入电视播出 行业热度持续攀升
Zheng Quan Shi Bao· 2025-08-19 18:52
近日,国家广播电视总局印发实施的《进一步丰富电视大屏内容促进广电视听内容供给的若干举措》指 出,要多措并举加强内容建设,增加优质广电视听内容供给。改进电视剧集数和季播剧播出间隔时长等 管理政策;加强纪录片、动画片精品创作;鼓励支持优秀微短剧进入电视播出。 《2024年中国微短剧产业研究报告》显示,2024年中国微短剧以505亿元市场规模超越电影票房,成为 网络视听收入的重要增长点,在应用开发下载、产品题材选择以及细分市场覆盖等方面涨势强劲。 近年来,微短剧通过人工智能翻译直接上线、海外本土演员特色翻拍等方式,极大提升了传播效率。凭 借形式短小精悍、故事生动鲜活,以及多渠道海外布局的先进理念,中国微短剧正"扬帆"驶向世界。 微短剧作为影视行业新兴力量,离不开社会各界的协同合作。相关专家表示,微短剧以其独特的艺术魅 力和广泛的社会影响力,正在成为推动文化繁荣、助力社会进步的重要力量,社会参与度进一步提高。 站在新的起点,随着"微短剧+非遗""微短剧+科普"等计划的推进,微短剧行业正迎来更广阔的发展空 间。有行业报告预计,2025年微短剧的市场规模将超过680亿元,2027年将突破1000亿元。 A股市场中,涉及短 ...
微短剧爆火,高增长潜力概念股出炉
Zheng Quan Shi Bao Wang· 2025-08-19 01:01
Group 1: Market Performance - The A-share market reached a transaction volume of 2.81 trillion yuan on August 18, marking a new high in nearly 10 months [1] - The Beizheng 50 Index surged by 6.79%, with a year-to-date increase of 51.92%, reaching a historical high [1][2] - Five stocks on the Beizheng Exchange hit the "30cm" limit up, with only five out of 271 stocks declining on the same day [2] Group 2: Industry Insights - The micro-short drama industry is expected to surpass a market size of 1 trillion yuan by 2027, with a projected market size of 505 billion yuan in 2024 [3][4] - The overseas short drama market is also growing, with the first quarter of 2025 seeing revenues exceeding 2.4 billion yuan, led by the US, Japan, and Southeast Asia [3][4] Group 3: Company Developments - A total of 50 A-share companies are involved in the short drama business, with several actively expanding their operations [5] - Companies like Mango Super Media have successfully released multiple short dramas overseas, achieving good broadcasting results [5] - The market capitalization of short drama concept stocks reached 634 billion yuan, with an average increase of 18.84% this year [5][6] Group 4: Institutional Attention - Fourteen short drama concept stocks received positive ratings from five or more institutions, with Mango Super Media receiving the highest number of ratings at 23 [6] - Only three stocks are expected to achieve a net profit growth rate exceeding 20% in the next two years, namely Perfect World, Wanda Film, and Tianyu Shuke [6]