一家中国微短剧制作公司在印度尼西亚雅加达的拍摄现场。 李可娟摄 近年来，中国微短剧依托流媒体平台在海外市场尤其是东南亚地区表现亮眼。据统计，搭载于各类流媒 体渠道的中国微短剧海外应用已突破300款，2025年全球累计下载量预计达12.1亿次，海外市场总收入 预计达23.8亿美元，展现出强劲增长势头。凭借情节鲜活、节奏紧凑、文化共鸣等特点，中国微短剧在 东南亚掀起追剧热潮，成为中国文化与周边国家交流互动的新载体。 短剧出海，引发观众追剧热潮 "画面美得像一幅画！""第一次听说苏扇，现在特别想深入了解！""求泰语字幕，想和爸妈一起 看！"……在TikTok平台上，中国微短剧《一梦枕星河》的评论区里，来自泰国、印度尼西亚、马来西 亚等国的网友用不同语言分享观剧感受，从剧情发展到中国非物质文化遗产，从城市风貌到青年故事， 评论区俨然成为跨文化交流的"小广场"。 《一梦枕星河》以苏州为背景，讲述苏扇非遗代表性传承人与海归古城保护工程师携手守护古城、传承 非遗的故事。剧中巧妙融入苏绣、宋锦、缂丝、评弹、昆曲等非遗元素，既展现了苏州古今交融的文化 韵味，也传递了青年一代守护传统文化的责任担当。该剧自2024年6月在新加坡新 ...

"画面美得像一幅画！""第一次听说苏扇，现在特别想深入了解！""求泰语字幕，想和爸妈一起 看！"……在TikTok平台上，中国微短剧《一梦枕星河》的评论区里，来自泰国、印度尼西亚、马来西 亚等国的网友用不同语言分享观剧感受，从剧情发展到中国非物质文化遗产，从城市风貌到青年故事， 评论区俨然成为跨文化交流的"小广场"。 《一梦枕星河》以苏州为背景，讲述苏扇非遗代表性传承人与海归古城保护工程师携手守护古城、传承 非遗的故事。剧中巧妙融入苏绣、宋锦、缂丝、评弹、昆曲等非遗元素，既展现了苏州古今交融的文化 韵味，也传递了青年一代守护传统文化的责任担当。该剧自2024年6月在新加坡新媒体平台上线以来， 引发东南亚观众对"传统文化传承"这一共同议题的深度共鸣。 近年来，中国微短剧产业加速向海外布局，东南亚是重点拓展区域。这类微短剧以竖屏呈现，节奏紧 凑、主题鲜明，单集时长不超过3分钟，总集数在50至90集之间，涵盖都市爱情、家庭伦理、奇幻悬疑 等多元题材。强烈的情节冲突与积极的情感表达，让不少东南亚观众沉浸其中，形成持续观看的习惯。 而剧中展现的中国自然风光、传统服饰、都市风貌，也让不少东南亚观众对中国产生浓厚兴趣，直接 ...

Group 1 - The National Radio and Television Administration has implemented measures to enhance content construction and increase the supply of quality audiovisual content, including improvements in the management policies for TV series and support for micro-short dramas [1] - The "2024 China Micro-Short Drama Industry Research Report" indicates that the market size of micro-short dramas will exceed 50.5 billion yuan, surpassing box office revenues, and becoming a significant growth point for online audio-visual income [1] - Micro-short dramas are gaining international traction through AI translation and local adaptations, enhancing their dissemination efficiency and expanding their global reach [1] Group 2 - In the A-share market, there are 50 listed companies involved in the short drama business, with several companies actively developing this sector [2] - Kunlun Wanwei's AI short drama platform, DramaWave, has achieved over 30 million downloads and more than 10 million monthly active users as of March 2025 [2] - Mango Excellent Media has successfully distributed several short dramas overseas, achieving positive broadcasting results on platforms like Netflix and in various Southeast Asian markets [2] Group 3 - Perfect World has launched a micro-short drama channel "Her World," covering multiple media platforms, and the total market capitalization of short drama concept stocks in the A-share market has reached approximately 631.97 billion yuan [3] - The average increase in short drama concept stocks this year is 18.64%, with several stocks, including Xingfu Lanhai and Jishi Media, seeing cumulative gains exceeding 50% [3] - Fourteen short drama concept stocks have received "positive" ratings from five or more institutions, with Mango Excellent Media receiving the highest number of ratings at 23 [3]

Group 1: Market Performance - The A-share market reached a transaction volume of 2.81 trillion yuan on August 18, marking a new high in nearly 10 months [1] - The Beizheng 50 Index surged by 6.79%, with a year-to-date increase of 51.92%, reaching a historical high [1][2] - Five stocks on the Beizheng Exchange hit the "30cm" limit up, with only five out of 271 stocks declining on the same day [2] Group 2: Industry Insights - The micro-short drama industry is expected to surpass a market size of 1 trillion yuan by 2027, with a projected market size of 505 billion yuan in 2024 [3][4] - The overseas short drama market is also growing, with the first quarter of 2025 seeing revenues exceeding 2.4 billion yuan, led by the US, Japan, and Southeast Asia [3][4] Group 3: Company Developments - A total of 50 A-share companies are involved in the short drama business, with several actively expanding their operations [5] - Companies like Mango Super Media have successfully released multiple short dramas overseas, achieving good broadcasting results [5] - The market capitalization of short drama concept stocks reached 634 billion yuan, with an average increase of 18.84% this year [5][6] Group 4: Institutional Attention - Fourteen short drama concept stocks received positive ratings from five or more institutions, with Mango Super Media receiving the highest number of ratings at 23 [6] - Only three stocks are expected to achieve a net profit growth rate exceeding 20% in the next two years, namely Perfect World, Wanda Film, and Tianyu Shuke [6]