（原标题：爱奇艺戴莹：深耕现实题材，以差异化创作开启价值新生） 10月28日，在2025中国广播电视精品创作大会——"好剧本是如何炼成的"沙龙现场，爱奇艺高级副总裁 戴莹携主题分享《现实题材的类型破壁与价值新生》登场。她以亲切的方言开场，瞬间拉近与台下观众 的距离，随后结合自身多年行业经验与爱奇艺团队打造的多个爆款项目，深入剖析现实题材创作的核心 逻辑与未来方向，为在场同仁带来一场极具启发性的思想盛宴。 回归创作本质：基础论是作品的 "定海神针" 演讲伊始，戴莹便直言行业发展的现状："当整个行业和产业好的时候，我们是被推着走的；当发展出 现瓶颈时，才会冷静思考，发现这是个专业性极强的行业，没有捷径和万能方法论，最核心的还是基础 论。" 为探寻创作基础论的核心，她特意请教了黄丹老师，而黄丹老师分享的授课核心，也成为戴莹此 次分享的重要理论支撑。 戴莹指出，创作基础论首要一点便是 "围绕创作命题的表达"。在当下内容供给丰富的市场环境中，若 选题并非独家，那么 "长板必须足够长"，一个关键的创作问题甚至能决定项目的生死。其次，人物塑 造对于长剧至关重要。相较于短剧集带来的即时快感，长剧需要通过鲜活的人物和深刻的人物 ...

Group 1: China Publishing Group Co., Ltd. - In 2024, China Publishing Group Co., Ltd. improved management quality, achieving a balance between social and economic benefits [1] - The company published 21,000 titles with a reprint rate of around 60% [1] - The group won multiple awards, including the "Five One Project" Excellent Works Award and had the highest number of publications selected as "Good Books" in 2024 [1] Group 2: China Education Publishing Media Group Co., Ltd. - The group integrated the latest achievements of the Party's innovative theory into textbooks, reflecting the creative transformation of traditional culture [2] - It published over 45,000 books and donated more than 53 million yuan in cash and materials [2] - The group focused on developing future industries, including "Artificial Intelligence+" initiatives [2] Group 3: China Film Co., Ltd. - In 2024, China Film Co., Ltd. released 46 films, capturing 70.19% of the total box office for domestic films [3] - The company provided distribution services for 646 films, accounting for over 88% of the national box office [3] - It received multiple awards, including the "Five One Project" Award and the Golden Rooster Award [3] Group 4: Huaxia Film Distribution Co., Ltd. - Huaxia Film Distribution Co., Ltd. produced and distributed several award-winning films, contributing positively to the film industry [4] - The company provided quality distribution services to over 120 clients and released 22 films [5] - The first global high-frame LED cinema, "Huaxia Film Center," was established, leading industry upgrades [5] Group 5: China International Television Corporation - The company supported major promotional efforts for significant events, including the 20th National Congress of the Communist Party and the 75th anniversary of the founding of New China [6] - It achieved a record high in international communication business contracts and expanded its overseas media channels [6] - The company launched various cultural and sports events, enhancing its market presence [6] Group 6: Kuaishou Technology Co., Ltd. - Kuaishou Technology Co., Ltd. developed a video generation model, achieving over 6 million users and generating over 65 million videos [7] - The company created a job recruitment platform, leading to 43.2 million employment opportunities [7] - Kuaishou integrated various sectors, becoming a new carrier for the digital economy [7] Group 7: iQIYI, Inc. - iQIYI, Inc. covered over 1 billion users, ranking high in user engagement in the online video industry [8] - The company produced award-winning original content and expanded its use of AI in content production [8] - iQIYI developed immersive experiences using VR and gaming technologies [8] Group 8: Weibo Corporation - Weibo Corporation operated over 100,000 government and media accounts, achieving nearly 3 trillion annual reads [10] - The company promoted cultural themes and engaged in significant topics, generating substantial online discussions [10] - Weibo collaborated with various organizations to enhance cultural heritage and tourism [10] Group 9: Hebei Publishing and Media Group Co., Ltd. - The group achieved a revenue of 6.883 billion yuan, with a net profit of 1.186 billion yuan, reflecting steady growth [11] - It focused on reforming governance and resource allocation, with R&D investment increasing by 201% [11] - The group built 158 cultural spaces and hosted numerous reading events [11] Group 10: Shanghai Film Group Corporation - Shanghai Film Group Corporation produced award-winning works and achieved significant box office success, with total box office exceeding 7.5 billion yuan [12] - The company launched an AI creation center, pioneering a new creative model [12] - It attracted over 140,000 visitors to its film tourism projects [12] Group 11: Oriental Pearl New Media Co., Ltd. - The company integrated various media resources and advanced its smart broadcasting and cultural tourism sectors [13] - It launched significant projects, including a nationwide release of a dance film and a popular urban drama [13] - The company enhanced its cultural consumption offerings, attracting millions of visitors to its attractions [13] Group 12: Jiangsu Phoenix Publishing and Media Group Co., Ltd. - The group ranked first among domestic publishing companies in the global publishing top 50 [16] - It published over 120 award-winning titles and implemented four major original publishing projects [16] - The group achieved over 3.2 billion yuan in digital economy revenue [16] Group 13: Jiangsu Provincial Radio and Television Information Network Co., Ltd. - The company developed a comprehensive cultural and technological system, establishing a unique broadcasting platform [17] - It launched innovative projects in smart television and audio-visual applications [17] - The company collaborated internationally to create culturally impactful content [17] Group 14: Zhejiang Publishing United Group Co., Ltd. - The group focused on high-quality publishing and launched numerous themed books [18] - It established a dual online and offline distribution system, enhancing bookstore operations [18] - The group explored AI and big data applications in publishing [18]