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爱奇艺戴莹:深耕现实题材,以差异化创作开启价值新生
Jing Ji Guan Cha Bao· 2025-10-28 13:51
(原标题:爱奇艺戴莹:深耕现实题材,以差异化创作开启价值新生) 10月28日,在2025中国广播电视精品创作大会——"好剧本是如何炼成的"沙龙现场,爱奇艺高级副总裁 戴莹携主题分享《现实题材的类型破壁与价值新生》登场。她以亲切的方言开场,瞬间拉近与台下观众 的距离,随后结合自身多年行业经验与爱奇艺团队打造的多个爆款项目,深入剖析现实题材创作的核心 逻辑与未来方向,为在场同仁带来一场极具启发性的思想盛宴。 回归创作本质:基础论是作品的 "定海神针" 演讲伊始,戴莹便直言行业发展的现状:"当整个行业和产业好的时候,我们是被推着走的;当发展出 现瓶颈时,才会冷静思考,发现这是个专业性极强的行业,没有捷径和万能方法论,最核心的还是基础 论。" 为探寻创作基础论的核心,她特意请教了黄丹老师,而黄丹老师分享的授课核心,也成为戴莹此 次分享的重要理论支撑。 戴莹指出,创作基础论首要一点便是 "围绕创作命题的表达"。在当下内容供给丰富的市场环境中,若 选题并非独家,那么 "长板必须足够长",一个关键的创作问题甚至能决定项目的生死。其次,人物塑 造对于长剧至关重要。相较于短剧集带来的即时快感,长剧需要通过鲜活的人物和深刻的人物 ...
中国电视剧持续热播 引塞舌尔民众情感共鸣
人民网-国际频道 原创稿· 2025-07-04 05:42
Group 1 - The core viewpoint of the article highlights the cultural impact of Chinese television dramas in Seychelles, fostering emotional connections and understanding between the two nations [2][3][6] - Recent popular Chinese dramas such as "Ideal City" and "The Great River" have become hot topics among the Seychellois, showcasing the struggles and perseverance of ordinary people during times of reform [2][3] - The narratives in these dramas resonate with the local audience, providing insights into Chinese society and enhancing the friendship between the peoples of Seychelles and China [2][3][6] Group 2 - The availability of Chinese dramas in Seychelles addresses the scarcity of local television content, enriching the cultural life of the Seychellois and allowing them to experience diverse storytelling [3][6] - The collaboration between the Chinese Embassy in Seychelles and the National Radio and Television Administration has led to the selection of four outstanding Chinese dramas for broadcast, emphasizing the theme of ordinary people's struggles across different eras [3][6] - The broadcasting of these dramas is seen as a means to deepen cultural exchanges and promote mutual understanding between China and Africa, contributing to the construction of a community with a shared future [6]
2025·全国文化企业30强(上)
Jing Ji Ri Bao· 2025-05-26 22:17
Group 1: China Publishing Group Co., Ltd. - In 2024, China Publishing Group Co., Ltd. improved management quality, achieving a balance between social and economic benefits [1] - The company published 21,000 titles with a reprint rate of around 60% [1] - The group won multiple awards, including the "Five One Project" Excellent Works Award and had the highest number of publications selected as "Good Books" in 2024 [1] Group 2: China Education Publishing Media Group Co., Ltd. - The group integrated the latest achievements of the Party's innovative theory into textbooks, reflecting the creative transformation of traditional culture [2] - It published over 45,000 books and donated more than 53 million yuan in cash and materials [2] - The group focused on developing future industries, including "Artificial Intelligence+" initiatives [2] Group 3: China Film Co., Ltd. - In 2024, China Film Co., Ltd. released 46 films, capturing 70.19% of the total box office for domestic films [3] - The company provided distribution services for 646 films, accounting for over 88% of the national box office [3] - It received multiple awards, including the "Five One Project" Award and the Golden Rooster Award [3] Group 4: Huaxia Film Distribution Co., Ltd. - Huaxia Film Distribution Co., Ltd. produced and distributed several award-winning films, contributing positively to the film industry [4] - The company provided quality distribution services to over 120 clients and released 22 films [5] - The first global high-frame LED cinema, "Huaxia Film Center," was established, leading industry upgrades [5] Group 5: China International Television Corporation - The company supported major promotional efforts for significant events, including the 20th National Congress of the Communist Party and the 75th anniversary of the founding of New China [6] - It achieved a record high in international communication business contracts and expanded its overseas media channels [6] - The company launched various cultural and sports events, enhancing its market presence [6] Group 6: Kuaishou Technology Co., Ltd. - Kuaishou Technology Co., Ltd. developed a video generation model, achieving over 6 million users and generating over 65 million videos [7] - The company created a job recruitment platform, leading to 43.2 million employment opportunities [7] - Kuaishou integrated various sectors, becoming a new carrier for the digital economy [7] Group 7: iQIYI, Inc. - iQIYI, Inc. covered over 1 billion users, ranking high in user engagement in the online video industry [8] - The company produced award-winning original content and expanded its use of AI in content production [8] - iQIYI developed immersive experiences using VR and gaming technologies [8] Group 8: Weibo Corporation - Weibo Corporation operated over 100,000 government and media accounts, achieving nearly 3 trillion annual reads [10] - The company promoted cultural themes and engaged in significant topics, generating substantial online discussions [10] - Weibo collaborated with various organizations to enhance cultural heritage and tourism [10] Group 9: Hebei Publishing and Media Group Co., Ltd. - The group achieved a revenue of 6.883 billion yuan, with a net profit of 1.186 billion yuan, reflecting steady growth [11] - It focused on reforming governance and resource allocation, with R&D investment increasing by 201% [11] - The group built 158 cultural spaces and hosted numerous reading events [11] Group 10: Shanghai Film Group Corporation - Shanghai Film Group Corporation produced award-winning works and achieved significant box office success, with total box office exceeding 7.5 billion yuan [12] - The company launched an AI creation center, pioneering a new creative model [12] - It attracted over 140,000 visitors to its film tourism projects [12] Group 11: Oriental Pearl New Media Co., Ltd. - The company integrated various media resources and advanced its smart broadcasting and cultural tourism sectors [13] - It launched significant projects, including a nationwide release of a dance film and a popular urban drama [13] - The company enhanced its cultural consumption offerings, attracting millions of visitors to its attractions [13] Group 12: Jiangsu Phoenix Publishing and Media Group Co., Ltd. - The group ranked first among domestic publishing companies in the global publishing top 50 [16] - It published over 120 award-winning titles and implemented four major original publishing projects [16] - The group achieved over 3.2 billion yuan in digital economy revenue [16] Group 13: Jiangsu Provincial Radio and Television Information Network Co., Ltd. - The company developed a comprehensive cultural and technological system, establishing a unique broadcasting platform [17] - It launched innovative projects in smart television and audio-visual applications [17] - The company collaborated internationally to create culturally impactful content [17] Group 14: Zhejiang Publishing United Group Co., Ltd. - The group focused on high-quality publishing and launched numerous themed books [18] - It established a dual online and offline distribution system, enhancing bookstore operations [18] - The group explored AI and big data applications in publishing [18]