Core Viewpoint - The article discusses the efforts of Maoming City in promoting a new cultural ethos characterized by "good-hearted culture," which has led to significant improvements in community spirit and urban development [4][24]. Group 1: Cultural Transformation - Maoming has been awarded the title of "National Civilized City" at a national spiritual civilization construction conference [4]. - The city has established various initiatives such as "Baiqiao Lecture Hall" and "Lixiang Litchi Village" to promote civic engagement and deepen the understanding of the government's people-centered policies [9][12]. - The introduction of new cultural practices, such as "returning red envelopes" and "planting trees during celebrations," has shifted the focus from extravagant banquets to more meaningful cultural activities [17][18]. Group 2: Community Development - A total of 16 villages and towns in Maoming have been recognized as national civilized villages and towns, reflecting the success of local development initiatives [20]. - The city has completed 582 community renovations and 978 micro-renovations, preserving the historical essence of the old industrial city [25]. - Infrastructure improvements include the upgrade of 130 urban roads and the enhancement of drainage systems, increasing flood resilience from once every three years to once every thirty years [26][28]. Group 3: Volunteerism and Civic Engagement - Maoming has mobilized various community groups, including retired officials and parents, to engage in regular volunteer services, creating a sustainable volunteer force [31]. - The number of registered volunteers in the city has surpassed 1.35 million, with an average of one volunteer for every five residents [32].

Core Viewpoint - Guangdong's cultural industry has maintained its position as the top in the country for 22 consecutive years, with new policies aimed at enhancing high-quality development across various sectors such as film and esports [1][3][4]. Policy Measures - A new "policy package" was launched focusing on six key areas including film and esports, providing financial rewards and efficient services to stimulate growth in the cultural sector [1][3][36]. - The policy includes 87 specific measures to support the film industry, such as funding for script development and production, with potential support reaching up to 2 million yuan per project [11][17][25]. Economic Impact - The cultural industry in Guangdong contributed significantly to the province's GDP, with the cultural and related industries' added value reaching 6,987 billion yuan in 2022, accounting for 5.75% of the GDP [5][6]. - The province's cultural manufacturing sector is a major contributor, with nearly half of the overall revenue coming from this segment, benefiting from Guangdong's strong manufacturing base [8][40]. Industry Growth - The Guangdong cultural industry has seen a surge in financing events, with approximately 528.2 billion yuan raised from 2019 to 2024, indicating robust investment activity [9]. - The province is also focusing on integrating new technologies such as AI and VR into cultural production, enhancing the industry's innovation capabilities [10][11]. Sector-Specific Developments - The film sector is highlighted for its successful productions, with policies aimed at expanding the film industry ecosystem and promoting collaboration within the Greater Bay Area [36]. - The esports industry is being developed through a comprehensive approach that includes enhancing content production and building a dual-track event system to attract international competitions [37]. - The animation and IP sectors are also being prioritized, with measures to support creative development and technological application in the industry [39]. Future Outlook - The cultural industry in Guangdong is expected to continue thriving, driven by a combination of cultural and technological advancements, aiming to establish a competitive edge on a global scale [40].