MMO这块儿，确实网易更会整活。 就在上周，网易《逆水寒》端游宣布将于明年1月9日推出"十日服"。如字面意思，整个服就只开十天，1月9日开服，运营十天后于1月18日关服，并清除 所有数据。 01 我在逆水寒端游中"搜打撤"？ 十日服与传统服到底有哪些区别？除了10日删档等表面信息外，与正式服、黄金服相比，游戏在商业化模式、养成、战斗、交易等方面均有所不同。 最关键的，十日服取消了点卡，玩家可以无门槛地去体验。而玩家在游戏内的所有充值，可以全部继承到正式服中。 首先，为何会推出十日服？据《逆水寒》端游所述，MMO最有趣的部分就在前10天——玩家全部从0开始，社交尚未固化，数值尚未积累，对于任何一名 玩家都有体验。 不过，或许考虑到十日服的生态会与常规服截然不同，此次十日服更像是一片试验田：它独立运行，并不影响现有服务器生态。同时在养成、战斗上更加 激进，如回归原始的无规则野外PK，更快的养成释放，技能简化去掉冗余操作等等，这些在主流MMO很难见到设计，在十日服一股脑地放出来。 除了行业关注外，十日服在玩家圈层也掀起了不小的波澜。自12月19日《逆水寒》官方公众号公布十日服消息后，截止至今阅读量达到8.4万，转发 ...

Core Insights - The integration of digital technology is revitalizing traditional Chinese intangible cultural heritage (ICH), making it more fashionable and appealing to younger audiences [1] Group 1: Digital Transformation of ICH - The "Dali ICH Digital Treasure Box" was launched, showcasing nine national-level ICH projects through digital means, creating an interactive and immersive experience [3] - The project incorporates advanced technologies such as generative AI and modular design, allowing ICH to transition from mere display to experiential engagement [3] Group 2: Market Trends and Consumer Behavior - Online sales of ICH products have surged, with over 30,000 ICH brands on Taobao and sales reaching 9.42 billion yuan during this year's "Double 11" shopping festival, with a 10% increase in young consumers aged 18-24 [5] - The Douyin e-commerce report indicates that over 6.5 billion ICH items were sold in the past year, highlighting a growing trend among young consumers [5] - Content creators on Kuaishou have generated 13.55 million posts related to ICH, with video views reaching 178 billion, indicating significant engagement [5] Group 3: Collaboration and Future Prospects - Partnerships between cultural departments and gaming companies, such as Tencent and NetEase, aim to integrate ICH into gaming experiences, enhancing exposure and consumer interest [6][7] - The collaboration is expected to create a "virtual drives physical" model, promoting cultural tourism and increasing awareness of Yunnan's heritage [7] - The event signifies a collective effort among industry associations, government, media, and artisans to embed ICH into contemporary life, ensuring its sustainability and relevance [7]