Group 1: Sales Performance - The Tom Cat AI emotional companion robot launched in late December 2024 has seen rapid sales growth, with online sales increasing by 100% month-on-month for two consecutive months since March 2025, and a high approval rate of 98.5% [3] - On May 13, 2025, the company achieved a single live-stream sales record of over 1.8 million yuan on Douyin, with 390,000 cumulative viewers, ranking first in both toy model and toy categories on the platform [10] - The product has been introduced to over 30 offline sales channels, receiving positive feedback from distributors and plans to expand into more well-known retail chains [3] Group 2: Business Growth Drivers - The company plans to launch multiple new IP products in 2025, including "Jin Jie Cat Enlightenment Garden," "Tom Cat Town," and "Tom Cat Adventures 2," which are expected to optimize the gaming business's profitability [4] - The AI robot product line is being expanded with new portable models, aiming to capture a larger share of the AI consumer market [10] - The establishment of Aurion11 Limited will explore programmatic advertising services, leveraging machine learning and big data to enhance advertising monetization for mobile app clients [11] Group 3: Product Development and Innovation - The company has conducted over 480 updates and optimizations on the first-generation Tom Cat AI emotional companion robot since its launch, focusing on software, underlying models, and content [14] - Plans include launching different IP character robots to cater to diverse user preferences and expanding product applications to various scenarios, including outdoor and family environments [14] - The collaboration with Guangyu Xincheng aims to develop high-performance, low-power AI edge model software and hardware applications, enhancing the product's capabilities [12] Group 4: Market Strategy and Pricing - The initial sales data indicates a high acceptance rate for the AI robot, with over 90% of sales from the 1999 yuan lifetime free version, showcasing a competitive advantage in high-priced products [13] - The company aims to maintain a balance between high quality and competitive pricing, planning to introduce lower-priced portable models to attract a broader consumer base [13] - Continuous optimization of the supply chain and cost control will ensure reasonable ROI while adhering to the principle of "technology for all" [13]

Group 1: Sales Performance and Product Development - The Tom Cat AI emotional companion robot has received over 98.5% positive feedback from thousands of initial experience officers, with online sales in April increasing by 100% compared to March [3] - The product's monthly sales on Douyin have surged over 300% within 30 days, indicating strong market demand [3] - The company plans to enhance its marketing strategy by launching the product on major e-commerce platforms and preparing for promotional events like the 6.18 shopping festival [3] Group 2: Pricing Strategy - The high-priced version of the AI robot, priced at 1999, accounts for over 90% of sales in the official Douyin store, demonstrating a competitive advantage [4] - The company aims to introduce lower-priced variants of the AI robot to cater to a broader consumer base while maintaining high quality and functionality [4] Group 3: Future Product Upgrades - The company has conducted over 480 updates to the first-generation AI robot since its launch, showcasing rapid iteration [5] - Future product development will focus on expanding the product matrix with different IP characters, portable designs, and enhanced functionalities for various scenarios [5] Group 4: Business Growth Drivers - The company plans to launch multiple new IP products in the gaming sector in 2025, which are expected to optimize the profitability of its gaming business [6] - The AI robot's sales have shown consistent growth, with Douyin sales revenue increasing over 100% for two consecutive months [7] - The establishment of Aurion11, a subsidiary focused on programmatic advertising, aims to enhance the company's advertising revenue through advanced technology [7][8] Group 5: Advertising Revenue Generation - The company collaborates with major advertising service providers like Google and Meta to secure high-quality advertising orders, leveraging its extensive user base [8] - The self-built advertising aggregation platform, Mediation, allows the company to optimize ad placements and maximize revenue through a mixed bidding model [9]

Core Viewpoint - Tom Cat's 2024 annual report indicates a decline in main business revenue due to various factors, including the impact of new entertainment forms and a competitive market environment [1][2]. Group 1: Financial Performance - In 2024, Tom Cat achieved an operating income of 1.143 billion yuan, but reported a net loss attributable to shareholders due to asset impairment, with a net profit of approximately 78.07 million yuan after excluding impairment effects [1]. - The report highlights a year-on-year decline in key performance indicators, influenced by limited contributions from new games and AI hardware products, as well as changes in customer advertising bidding mechanisms [1]. Group 2: R&D and Product Development - To address macroeconomic and competitive challenges, Tom Cat has increased its R&D investment, with the proportion of R&D expenditure to revenue rising from 12.25% in 2021 to 23.50% in 2024 [1]. - The company is actively developing a diverse range of premium games, with upcoming products like "Jin Jie Cat Enlightenment Garden," "Tom Cat Town," and "Tom Cat Mobilization 2" expected to launch in 2025, which are anticipated to contribute to incremental performance [1]. Group 3: AI Innovation - Tom Cat is expanding its AI innovation business, launching the "Chatting Tom Cat" AI product matrix, including the first AI emotional companion robot, which was introduced in late December 2024 [2]. - The AI robot features emotional perception, multimodal interaction, and long-term memory modules, providing personalized conversations based on user preferences, and received a 97% approval rating after its launch on Douyin [2]. - The introduction of the AI emotional companion robot is expected to open new growth avenues for the company, with plans to expand its AI hardware matrix based on the product's software and hardware advantages [2].