Core Viewpoint - The animated film "浪浪山小妖怪" has achieved a cumulative box office of over 8.079 billion yuan, surpassing three Japanese animated films and becoming the highest-grossing 2D animated film in Chinese history [1][4]. Box Office Performance - "浪浪山小妖怪" has surpassed "铃芽之旅" (8.07 billion yuan), "你想活出怎样的人生" (7.91 billion yuan), and "你的名字。" (7.13 billion yuan) in terms of box office revenue [5]. - The record for the box office is still being updated as the film continues to perform well [4].

Group 1 - The animated film "浪浪山小妖怪" has achieved a cumulative box office of 807.9 million yuan, surpassing Makoto Shinkai's "铃芽之旅" to become the highest-grossing 2D animated film in Chinese history [3] - The previous top three 2D animated films in China were "铃芽之旅" at 807 million yuan, "你想活出怎样的人生" at 791 million yuan, and "你的名字。" at 713 million yuan [3] - Current box office predictions for "浪浪山小妖怪" by Maoyan Professional Edition estimate a total of 1.7 billion yuan [3]

Group 1 - The film "浪浪山小妖怪" has achieved a cumulative box office (including pre-sales) of 807.9 million yuan, surpassing Makoto Shinkai's "铃芽之旅" to become the highest-grossing 2D animated film in Chinese history [1] - Prior to this, the top three highest-grossing 2D animated films in China were "铃芽之旅" at 807 million yuan, "你想活出怎样的人生" at 791 million yuan, and "你的名字" at 713 million yuan [1]

Core Insights - The article discusses the cross-border viral marketing phenomenon of the movie "F1: Fast & Furious," highlighting how a light-hearted TikTok marketing strategy by Warner Bros. Japan unexpectedly gained traction in China, surpassing domestic marketing efforts in terms of engagement [1][3]. Group 1: Marketing Strategies - The marketing strategy for "F1: Fast & Furious" in Japan involved Brad Pitt participating in local cultural activities, which resonated well with the audience and contributed to the film's social media buzz [12]. - The article emphasizes the difference in short video marketing approaches between China and Western countries, noting that while Douyin (Chinese TikTok) relies heavily on PGC and KOL-driven content, TikTok focuses more on UGC, allowing users to be co-creators [5][15]. - UGC-driven marketing has proven effective in the U.S. and Japan, with examples like the viral challenges associated with movies such as "Barbie" and "Megan," showcasing the importance of user participation in content creation [9][12]. Group 2: Industry Trends - The article points out that the film marketing landscape is evolving, with a shift towards more interactive and emotionally engaging content, as seen in successful campaigns for films like "Nezha 2" and "The Breakup List" [16][17]. - The rise of platforms like Xiaohongshu (Little Red Book) indicates a growing reliance on UGC content in film marketing, suggesting that the industry must adapt to create content that encourages user participation [17][18]. - The article concludes that the domestic film industry should learn from the successful strategies employed in Western markets to enhance their short video marketing efforts [19].