《长安三万里》《梦华录》《庆余年》《国色芳华》《长安的荔枝》《刺杀小说家2》《哪吒之魔童闹海》《封神》系列
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科技赋能“影视+文旅” 新质生产力催生“电影+”消费新生态
Yang Shi Wang· 2025-10-08 06:14
Core Insights - The integration of film and tourism is becoming a new trend in various regions of China, with themed travel routes being developed to attract visitors [1][9] Group 1: Film-Related Tourism - During the National Day and Mid-Autumn Festival holidays, regions like Beijing, Anhui, and Sichuan launched multiple movie-themed travel routes, promoting the concept of "visiting locations featured in films" [1] - Huangshan, known for its stunning landscapes and as an inspiration for the movie "Avatar," attracted over 30,000 visitors daily during the holiday period [3] - Ma'anshan has become a cultural hotspot due to its connection with the animated film "Chang'an 30,000 Li" and poet Li Bai, offering themed activities that blend film and local culture [5][7] Group 2: Cultural and Technological Integration - The "Empire Code - Qin Shi Huang's Tomb" XR experience project combines technology and culture, enhancing visitor engagement through immersive experiences [11] - West Lake in Hangzhou, a filming location for several movies, introduced new tech-driven attractions, including a 3D dynamic display and a music performance venue, drawing significant tourist interest [13] - The Tang City and Han City film shooting bases in Hubei have become popular due to their historical ambiance, with over 300 films shot there, leading to increased visitor numbers [15][17] Group 3: Industry Development and Innovation - The Chinese film market is experiencing a resurgence, with new production capabilities and a focus on digital and intelligent transformation, fostering the emergence of new film production bases [19][21] - The film "Nezha" has set records and exemplified the deep integration of film and technology, leading to significant upgrades in the Chinese film industry [21][23] - Qingdao Oriental Movie Metropolis has developed a comprehensive digital filming solution, enhancing production efficiency and quality through advanced technology [23]