《阵地》主题沉浸式住宿
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提振消费进行时 | 文旅消费热潮涌动山水之间
Guang Xi Ri Bao· 2025-10-13 02:00
Core Insights - The integration of cultural and tourism experiences in Guilin during the National Day and Mid-Autumn Festival has created a vibrant atmosphere, enhancing consumer engagement in the tourism sector [1][2][3] Group 1: Tourism Experience Innovations - Guilin's state-owned tourism companies have launched the "Moon Full Guilin: National Style Gathering" initiative, combining various resources such as scenic spots, hotels, and boat tours to create diverse cultural tourism experiences [1][2] - The "White + Black" operation at the Elephant Trunk Hill scenic area features daytime cultural activities and nighttime entertainment, attracting a younger demographic [1][2] Group 2: Differentiated Offerings - Various scenic spots have developed unique experiences, such as free admission for visitors born on October 1 at the Reed Flute Cave and immersive activities based on popular dramas at the Seven Star Scenic Area [2] - The Crown Cave has become a popular social media hotspot with its "Cave Starry Sky" photo point, while the Yanshan Garden offers traditional cultural activities targeting families and educational tourism [2] Group 3: Accommodation and Package Innovations - The Guilin tourism sector has introduced themed accommodations, such as the "Battlefield" immersive stay at the Guilin Huaxing Hotel, and all-inclusive packages that combine lodging, scenic spots, and bamboo rafting experiences [2] - The Sixth Mid-Autumn Lantern Festival at the Two Rivers and Four Lakes scenic area has attracted families with affordable night boat experiences and themed activities [2] Group 4: Market Performance - During the 8-day holiday, Guilin's tourism market saw a significant increase, with 290,700 visitors recorded, representing a 32.71% year-on-year growth, and revenue reaching 21.44 million yuan, up 12.07% [2]