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“在山水之间探寻不一样的中国”(外国游客感受“中国之美”)
Ren Min Ri Bao· 2025-12-26 23:27
Core Insights - The relaxation of visa policies, enhanced smart customs clearance, and optimized tax refund processes have significantly boosted the popularity of "China tours" among foreign tourists this year [1] Group 1: Black River, Heilongjiang - The implementation of a visa-free policy for Russian passport holders since September 15 has led to over 80% of hotel guests being Russian tourists, with services tailored to their needs [2] - The average customs clearance time has been reduced to 7 seconds, with a significant increase in cross-border traffic, showing an 82.7% year-on-year growth in foreign visitors [3] - Local initiatives include the development of a multilingual mobile app for tourists and training programs for service staff to improve communication with Russian visitors [3] Group 2: Guilin, Guangxi - Foreign tourists are increasingly seeking deeper cultural experiences rather than just sightseeing, as evidenced by their interest in local stories and traditions [4] - The Guilin tourism bureau has launched initiatives to enhance visitor engagement, including expanding airport capacity and promoting local culture through social media [5] - In the first half of 2025, Guilin is expected to receive 674,500 overnight foreign tourists, marking a 79.7% increase, with international tourism revenue projected to reach $263 million, up 82.4% [5] Group 3: Zhangjiajie, Hunan - The introduction of a visa-free policy for South Korean passport holders has led to a surge in travel bookings, with Zhangjiajie becoming a popular weekend destination [6] - Zhangjiajie has integrated cultural elements into its tourism offerings, enhancing its appeal through film-related attractions and targeted marketing strategies [6] - The number of inbound tourists to Zhangjiajie is projected to reach 1.83 million in 2024, with a focus on developing high-quality extreme sports and cultural events to attract younger visitors [7]
提振消费进行时 | 文旅消费热潮涌动山水之间
Guang Xi Ri Bao· 2025-10-13 02:00
Core Insights - The integration of cultural and tourism experiences in Guilin during the National Day and Mid-Autumn Festival has created a vibrant atmosphere, enhancing consumer engagement in the tourism sector [1][2][3] Group 1: Tourism Experience Innovations - Guilin's state-owned tourism companies have launched the "Moon Full Guilin: National Style Gathering" initiative, combining various resources such as scenic spots, hotels, and boat tours to create diverse cultural tourism experiences [1][2] - The "White + Black" operation at the Elephant Trunk Hill scenic area features daytime cultural activities and nighttime entertainment, attracting a younger demographic [1][2] Group 2: Differentiated Offerings - Various scenic spots have developed unique experiences, such as free admission for visitors born on October 1 at the Reed Flute Cave and immersive activities based on popular dramas at the Seven Star Scenic Area [2] - The Crown Cave has become a popular social media hotspot with its "Cave Starry Sky" photo point, while the Yanshan Garden offers traditional cultural activities targeting families and educational tourism [2] Group 3: Accommodation and Package Innovations - The Guilin tourism sector has introduced themed accommodations, such as the "Battlefield" immersive stay at the Guilin Huaxing Hotel, and all-inclusive packages that combine lodging, scenic spots, and bamboo rafting experiences [2] - The Sixth Mid-Autumn Lantern Festival at the Two Rivers and Four Lakes scenic area has attracted families with affordable night boat experiences and themed activities [2] Group 4: Market Performance - During the 8-day holiday, Guilin's tourism market saw a significant increase, with 290,700 visitors recorded, representing a 32.71% year-on-year growth, and revenue reaching 21.44 million yuan, up 12.07% [2]