2026年开年电影市场迎来"开门红"，丰富的类型与题材，吸引大量观众走进影厅。 提升观影体验 《用武之地》和此前热映的《南京照相馆》都由申奥执导，两部作品一脉相承，都是通过多个普通人的命运交织来推动叙事。在这两部影片中，导演申奥 将"照相机"作为共同的故事载体，传递对"战争与和平"这一主题的思考。 去年以来，我国电影产业由传统票房经济向多元消费业态转变，"电影+餐饮""电影+演出""电影+展览""电影+体育"等多种新消费业态，让电影与城市消费深 度融合，电影衍生品销售也成为带动电影文化破圈的新引擎。 科技+电影延伸想象力 多端发力 "电影+"激活消费新动能 开年以来，动画电影《疯狂动物城2》继续领跑票房榜；国产影片中，"现实题材"与"情感共鸣"成为核心关键词：悬疑题材影片《匿杀》扣人心弦，现实题 材影片《用武之地》传递了和平理念与对生命的敬畏。《寻秦记》以情怀唤醒观众青春记忆；温情喜剧《过家家》聚焦阿尔茨海默病老人与临时家庭的羁 绊。 开年以来，数字化LED影厅、虚拟现实电影等"科技感观影模式"，以震撼的视觉效果，为观众提供更具沉浸感的观影体验。 元旦以来，北京、西安、贵阳的多家XR扩展现实影院迎来不少观众， ...

Group 1 - The film market in 2026 has seen a strong start, with diverse genres and themes attracting large audiences [1] - Animated film "Zootopia 2" continues to lead the box office, while domestic films focus on "realistic themes" and "emotional resonance" [1] - Films like "The Place of Arms" and "Nanjing Photo Studio," directed by Shen Ao, intertwine multiple ordinary people's fates to explore themes of "war and peace" [3] Group 2 - The film industry in China is transitioning from traditional box office economics to a multi-faceted consumption model, integrating cinema with dining, performances, exhibitions, and sports [3] - The popularity of film-related merchandise, such as chocolate products from "Zootopia 2," indicates that audiences enjoy not only the films but also the cultural extensions [5] - Technological advancements like digital LED theaters and virtual reality films are enhancing the viewing experience, providing immersive visual effects [5][7] Group 3 - The National Film Administration has initiated support for virtual reality films, with nearly 140 VR films registered and 28 receiving approval [7] - XR (Extended Reality) cinemas in cities like Beijing, Xi'an, and Guiyang have attracted many viewers, offering a dynamic and interactive viewing experience [9]

12月26日，"光影焕新·启幕未来——北京影院新空间暨电影跨年活动发布会"在京举行。现场，国内首家虚拟现实影院"798超维视界"正式对外公布，同时， 包括该影院在内的12家北京首批"影院新空间"正式发布。据悉，当前，北京电影产业正不断释放在业态创新、服务升级、惠民利民等方面的重要信号，旨在 推动文化与科技深度融合，激活影院空间多元价值，为北京电影产业高质量发展注入强劲新动能。 国内首家虚拟现实影院落地798艺术区 发布会上，国内首家虚拟现实影院798超维视界正式对外公布。 据了解，798超维视界选址定于798艺术区核心地带，项目总面积3500平方米，设置多个风格迥异的主题影厅，现常态化放映13部VR作品，涵盖传统文化、 自然科学、宇宙科普、影视IP、游戏探险等多元内容。798超维视界配备了国际领先的虚拟现实设备与内容分发系统，让观众摆脱"旁观者"的身份限制， 以"参与者"的视角深度融入影片剧情，实现与角色、场景的实时互动。 北京七九八文化科技有限公司副总经理刘琛表示，自今年5月试运营以来，798超维视界累计接待观众近6万人次，全媒体曝光量超过24.2亿。 今年11月，798超维视界被确立为国内首个"虚拟现实电 ...

12月26日，"光影焕新·启幕未来"——北京影院新空间暨电影跨年活动正式发布，一系列好玩、好看、好逛的电影盛宴全城上线，陪你热闹迎新年！该活动 由中共北京市委宣传部、中央广播电视总台北京总站、北京市电影局联合主办，内容涵盖跨年夜不打烊、光影倒数迎新、惠享跨年观影、多元场景体验等， 满足不同年龄段观众的需求。 跨年影院地图上线 百场活动任你选 活动正式推出了覆盖全市的"2026北京电影跨年系列活动"，不管你是经典爱好者还是仪式感达人，都能找到心头好！ 通宵放映：跨年夜多家影院"不打烊"，2026贺岁档影片《马腾你别走》《团圆令》《匿杀》《用武之地》等集中亮相；新影联院线带来《甲方乙方》 《不见不散》《没完没了》等6部经典贺岁片展映马拉松，让观众重温贺岁档激情。 除了看电影，还能怎么玩？北京首批12家特色"影院新空间"给出了答案。它们打破传统影院的单一功能，变身多元文化消费场景： 零点仪式：北京18家万达影城举办"光影倒数迎新"限定场，搭配跨年主题市集，仪式感拉满。 观影优惠：2026年1月1日，通过"北京范儿"小程序可领取猫眼、淘票票专属补贴，看电影更划算。 国内首家虚拟现实影院亮相798 国内首家虚拟现实影院 ...

这个冬天，电影市场热度不减。《得闲谨制》《疯狂动物城2》等多部影片上映，助力贺岁档票房持续 上涨，更推动全年电影票房突破500亿元大关。 回望2025年，电影市场好戏连台。"主旋律题材电影、动画电影表现亮眼，多个重要档期内诞生爆款影 片，以超预期的票房表现助力全年大盘不断抬升。"猫眼娱乐市场分析师赖力总结道。 《哪吒之魔童闹海》《南京照相馆》等在网络平台获得高分评价，并分别在今年金鸡百花电影节和长春 电影节斩获重要奖项。可以说，多部头部影片实现口碑和票房双丰收。 与此同时，人工智能等新兴技术也日益嵌入电影创作、拍摄及制作等各环节。 贺岁档的亮眼成绩，是今年电影市场的生动缩影。从春节档《哪吒之魔童闹海》到暑期档《南京照相 馆》《浪浪山小妖怪》，广大电影人潜心创作，推出一大批题材丰富、表达多元的电影作品，为今年 120岁的中国电影献上了沉甸甸的贺礼。 在中国电影科学技术研究所所长龚波看来，要将复杂渲染、复杂计算交给AI完成，让其更好赋能电影 创作生产。"将创作者从重复性劳动中解放出来，更专注于核心创意与艺术表达。" 好电影如何打动观众？ 展开微观叙事，故事更接地气。《南京照相馆》《得闲谨制》等聚焦抗战大背景下小人 ...

这个冬天，电影市场热度不减。《得闲谨制》《疯狂动物城2》等多部影片上映，助力贺岁档票房持续上涨，更推动全年电影票房突破500亿元大 关。 贺岁档的亮眼成绩，是今年电影市场的生动缩影。 从春节档《哪吒之魔童闹海》到暑期档《南京照相馆》《浪浪山小妖怪》，再到国庆档《志愿军：浴血和平》，广大电影人潜心创作，推出一大 批题材丰富、表达多元的电影作品，为今年120岁的中国电影献上了沉甸甸的贺礼。 银幕上的万千风采，正持续丰富人民精神世界，映照中国电影无限生机。 电影创作百花齐放 500多亿元的票房成绩，何以造就？ 回望2025年，电影市场好戏连台：年初，《哪吒之魔童闹海》点燃全民观影热情，顺势"出海"风靡世界，登顶全球动画电影票房榜；《南京照相 馆》《浪浪山小妖怪》在佳片云集的暑期成为票房支柱；《731》深入下沉市场，带来更显著的传播效果…… "中国电影市场受众群体庞大，观众们的观影口味存在明显差异。"赖力认为，随着电影宣发朝着差异化精细化发展，不同类型、题材、风格的影 片，尤其是更多中小体量的影片有望取得更精准的市场反馈。 饶曙光表示，2025年中国电影创作延续以人民为中心的导向，坚持多品种、多类型、多样化，不断满足 ...

Core Insights - The Chinese film market has shown remarkable resilience this winter, with multiple films like "The King's Avatar" and "Zootopia 2" contributing to a box office that has surpassed 50 billion yuan for the year [1] - The success of the holiday season reflects the overall vitality of the film market in 2025, with a diverse range of films released throughout the year, including "Nezha: Birth of the Demon Child" and "The Nanjing Photo Studio" [2] Group 1: Box Office Performance - The film market achieved over 50 billion yuan in box office revenue, driven by popular films across various genres and significant holiday releases [4] - Major films such as "Nezha: Birth of the Demon Child" and "The Nanjing Photo Studio" received high ratings on online platforms and won awards at film festivals, indicating a strong correlation between critical acclaim and box office success [4] Group 2: Creative Diversity - Films focusing on relatable narratives and ordinary people's struggles, such as "The Nanjing Photo Studio" and "The Life of a Stray," have resonated with audiences, reflecting societal changes [5] - The integration of traditional culture into storytelling has enhanced the appeal of animated films, with many drawing from classic literature, leading to a surge in the domestic animation industry [5] Group 3: Technological Advancements - The film industry is increasingly leveraging new technologies, including AI and virtual reality, to enhance storytelling and production quality, as seen in films like "The Father and Son" and "The Wandering Earth 3" [8][9] - The introduction of virtual reality films into the regulatory framework has opened new avenues for growth, with several VR films already in production [9] Group 4: Market Expansion - The film industry is exploring new revenue streams through merchandise and tourism, with significant sales generated from film-related products and increased tourist traffic to filming locations [11][12] - Initiatives like "Follow the Movie to Travel" have been launched to promote the synergy between film and tourism, further expanding the economic impact of the film industry [12]

15部全新VR影片将陆续与观众见面。 11月29日，"无界·启幕"主题活动在北京798艺术区举行，798超维视界成为国内首个虚拟现实电影放映新空间试 点，未来这里将集内容创作、技术研发和模式探索于一体。与此同时，由产学研多方共建的产业级组织——北京 虚拟现实电影产业发展联盟也宣布成立。 2025年5月开幕的798超维视界，依托798艺术区文化场景，正努力构建面向未来的多厅联动、影院化运营放映空间 体系。此外，它将携手联盟高校开启"无界·片场——虚拟现实电影工坊"，推动产业人才培养与市场教育。该项目 已与中国传媒大学戏剧影视学院达成合作意向，未来高校毕业生虚拟现实作品将在这里展映，助推北京虚拟现实 电影产业发展，为行业发展提供有益参考和示范。 据国家电影局消息，截至目前，共有15部虚拟现实影片完成备案，获得"龙标"。这意味着，虚拟现实作品已被纳 入成熟规范的内容管理体系，大幅降低大众首次体验VR电影的门槛。15部全新VR影片也将陆续与观众见面。 这个冬天，《浪浪山小妖怪·妖你同行XR》《木兰2125：生日密令》《木兰2125：错位行动》《地心游记》等拿 到"龙标"的VR影片，将在798超维视界持续放映。 ...

Core Insights - The Chinese film industry is experiencing robust growth, with a summer box office surpassing 7.5 billion yuan and domestic films accounting for over 90% of the total box office in the first half of the year [1][2] - The success of films like "Ne Zha" demonstrates the global penetration of Chinese cultural IP, with "Ne Zha" ranking in the top 5 of all-time global box office [1] - The industry is supported by government initiatives aimed at fostering high-quality development, including the "14th Five-Year Plan" for film development [2] Industry Growth and Performance - The Chinese film market has shown consistent expansion over the past five years, with the number of screens leading globally and a gradual recovery in annual box office figures [1] - The market share of domestic films has exceeded 75% for five consecutive years, reaching over 90% in the first half of this year, with audience satisfaction remaining above 80% [1] - The industry is diversifying in terms of genres and themes, with innovative expressions in mainstream films appealing to younger audiences [1] Challenges and Shortcomings - The film industry faces challenges such as a lack of high-quality original content and limited production of large-scale films that resonate deeply with audiences [2] - The film derivative industry chain is underdeveloped, with box office revenues heavily concentrated on top films, leaving little room for mid- to low-budget films [2] - Issues such as weak copyright protection and high dependency on imported technology for key production components are prominent [2] Content Creation and Ecosystem Improvement - There is a focus on enhancing content production, particularly in genres like reality, science fiction, animation, and traditional culture [3] - Establishing a support fund for mid-budget films and utilizing new technologies for copyright protection are key strategies for improving the industry ecosystem [3] - The industry aims to leverage technology such as virtual reality and artificial intelligence to enhance film production and viewing experiences [3] International Expansion and Collaboration - The industry seeks to improve the international appeal of Chinese films by integrating technological wonders with cultural narratives [4] - Collaborations with international film companies and participation in global film festivals are strategies to enhance the global influence of Chinese cinema [4] - There is an emphasis on cultivating talent with cultural literacy and international perspectives to boost the industry's global operations [4]

Core Insights - The animated film "Nezha: The Devil's Child" (referred to as "Nezha 2") has topped the global animated film box office chart and ranks 5th in the all-time global box office, breaking Hollywood's monopoly on animated films and the global top 10 box office list [3][4] - The film showcases the innovative expression of traditional Chinese culture, gaining significant international attention and popularity [3][4] International Release Strategy - "Nezha 2" adopted a staggered release strategy starting from February 14, covering five continents and becoming the first Chinese animated film to be widely released in mainstream theaters in Europe and North America [4][5] - The film's North American theater count increased from 135 for the first installment to over 1,000 for "Nezha 2," setting new records for Chinese-language films in terms of both screening volume and box office [4][5] Audience Reception - The film attracted a diverse audience, including not only overseas Chinese but also a significant number of Western viewers, with 30% of the audience being non-Chinese speakers, up from a previous high of 20% [5][6] - Positive reviews highlighted the film's ability to resonate with audiences of all ages, with many viewers expressing a desire for more content of this quality [5][6] Distribution and Marketing - The success of "Nezha 2" is attributed to effective distribution strategies by Huayi Brothers, which focused on reaching overseas audiences through original sound versions and localized marketing efforts [6][7] - An English version of "Nezha 2" is set to be released, aiming to further expand its audience reach and enhance its global impact [7][8] Cultural Impact - The film has sparked increased interest in Chinese culture and language, with a 37% surge in users of Chinese learning apps and a 20-fold increase in searches for specific terms related to the film [7][8] - "Nezha 2" is seen as a cultural phenomenon that connects global audiences and enhances their understanding of Chinese culture [8] Future Prospects - The film industry is exploring new technologies such as virtual reality, which may reshape the competitive landscape of the film market [8] - The success of "Nezha 2" indicates a shift in the international perception of Chinese films, moving from niche to mainstream distribution [8]