《非常英雄》

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完美世界荣获“2025年度数字化生态领军企业案例”
Zhong Guo Jing Ji Wang· 2025-07-30 06:29
Core Insights - Perfect World was awarded the "2025 Annual Digital Ecological Leading Enterprise Case" at the "Breaking Waves · Coexistence - 2025 China Digital Industry Ecological Conference" for its significant contributions to building a healthy and sustainable digital ecosystem [1] - The company has established a global strategy of "global production, global distribution, and global partnerships," exemplified by the creation of the global IP "Very Hero" through collaboration between its Chinese and French teams [1] - Perfect World's multi-platform open-world game "Tower of Fantasy" launched in 2022 topped the iOS game charts in over 40 countries and regions, indicating strong overseas user acceptance [1] - The company is developing an original supernatural urban open-world RPG game "Yihuan," which has completed its second domestic test and first overseas test, receiving positive feedback from players [1] - Perfect World aims to provide a seamless gaming experience across PC, mobile, and console platforms for global players [1] Industry Insights - The recent global success of Chinese IP products like Labubu and "Black Myth: Wukong" can be attributed to three key factors: hard power, confidence, and empathy [2] - The Chinese cultural industry has developed the necessary capabilities for top-tier IP creation, including content development, technical production, and brand output [2] - Cultural confidence among new-generation creators allows for effective storytelling and revitalization of traditional culture [2] - The rise of Generation Z has shifted the focus towards emotional engagement as a fundamental logic for IP success, making it crucial for companies to resonate deeply with global users [2] - Cultural products face unique challenges in international markets, including ideological, legal, and infrastructural barriers [2] - Legal compliance is essential for companies venturing abroad, with respect for diversity being a prerequisite for acceptance [2] - Perfect World plans to enhance its global capabilities and integrate into the global industry chain to promote Chinese culture internationally [2]