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《鸿蒙星光盛典》
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用手机拍摄鸿蒙盛典,是创新还是冒险?
36氪· 2025-12-22 13:36
如果你是观看竖屏版的《鸿蒙星光盛典》,或许会注意到,你看到的那些画面,有很大一部分是用手机拍出来的。 把竖屏单拎出来,成为一条完整、独立运行的制作流程,从机位设计、导播切换,到最终播出,横屏和竖屏是两套彼此独立的系统,而不是谁衍生于谁。 这一次,手机站到了台前。 当内容进入竖屏时代 信息如此爆炸的时代,竖屏早已不是新鲜事物。 短视频、信息流、直播平台的崛起,已经在事实上重塑了大量用户的观看习惯。让手机成为大量内容的主要观看场景,竖屏也随之成为一种被广泛接受的 传播形态。 但在大型晚会这样的内容形态中,情况并没有那么简单。 晚会拍摄并不是一个单纯追逐流量形态的场景,它需要服务于舞台完整呈现、导演调度与电视播出标准。横屏在这里有着清晰而长期的合理性,它更适合 展示舞台结构、群像调度和整体氛围,也依然是电视端和客厅场景中的主要观看方式。 因此,在很长一段时间里,即便竖屏内容在分发端已经成为重要形态,它在晚会生产体系中更多以补充角色出现。摄像机可以拍摄竖向画面,也可以通过 裁切或取景调整输出竖屏内容,但这些画面通常服务于特定平台或传播需求,而非一条被系统性设计的制作路径。 这并不意味着竖屏不重要,而是因为在晚会这样的 ...
央视官宣!鸿蒙星光盛典定档,生态伙伴共同见证中国科技温度
Sou Hu Cai Jing· 2025-10-20 21:13
Core Insights - The upcoming live event "Harmony Starry Night" on November 28 is a significant showcase of China's technological strength, emphasizing the collaborative effort in building the HarmonyOS ecosystem [1][6] - The event's theme "Together" reflects the unity and collective responsibility of various industry partners in advancing the Harmony ecosystem, moving beyond the efforts of a single company [4][6] Summary by Sections - **Event Announcement** - The event is officially announced by CCTV News, generating positive responses from multiple Harmony ecosystem partners, indicating a celebration within the Chinese tech community [1] - **Event Theme and Design** - The event will feature a design that incorporates elements like curved spheres and water scenery, symbolizing the comprehensive nature of HarmonyOS and its commitment to enhancing user experience [4] - **Industry Collaboration** - The event signifies a collective direction for the industry, showcasing the growing vitality of the Harmony ecosystem and the achievements made through collaboration among various partners [6] - **Ecosystem Growth** - As of now, the number of HarmonyOS 5 terminal devices has surpassed 20 million, with over 60 products equipped with HarmonyOS 5, demonstrating the scale effects of ecosystem development [8] - Major applications are rapidly adapting to the platform, with features like Douyin's local and group purchase modules and WeChat's new functionalities being introduced [8] - **User Experience Focus** - There is a consensus among ecosystem partners on the importance of user experience, with many launching innovative features on the Harmony platform first, such as the HDR Vivid support on Weibo and the naked-eye 3D technology on JD [10] - The continuous optimization of user experience is a result of collaborative efforts, highlighting the trust and support from users that drive the ecosystem's progress [10] - **Future Outlook** - The "Harmony Starry Night" event serves as a warm reflection on the journey shared by Harmony and its partners, showcasing how individual contributions have collectively fostered a thriving tech ecosystem [10]