Core Insights - The youth demographic is increasingly becoming the main consumer group in the cultural and tourism market, reshaping the market landscape with their broad audience reach, rapid dissemination effects, and strong purchasing power [1][3] - The "2025 Shanghai Cultural Tourism Scene Consumption Report" highlights a shift in young people's consumption from traditional functional satisfaction to a pursuit of emotional value and personal expression [1][3] Group 1: Cultural Consumption Trends - Cultural and artistic venues are evolving into complex cultural carriers that integrate historical memory, artistic expression, and spatial experience, meeting young people's deep-seated needs for meaningful leisure and quality social interactions [3] - A significant trend is observed where young people travel to cities specifically to visit cultural venues, with 46.6% of visitors to museums and galleries in Shanghai being local, while 53.4% come from other provinces [3][4] - Nearly 80% of young people choose to visit museums, art galleries, and cultural venues on weekends, with Saturday and Sunday visitation rates at 43.4% and 36.2% respectively [3] Group 2: New Cultural Consumption Experiences - Shanghai's rich cultural resources and frequent artistic exchanges have made art a part of young people's daily lives, with curated Artwalk routes connecting various cultural scenes [4] - Young consumers actively participate in cultural construction and perceive the symbiosis of city and art through social media, transforming their experiences into unique lifestyle and cultural consumption choices [4] - The rise of new cultural consumption scenes such as popular performances, immersive theaters, and urban amusement parks caters to young people's social media engagement, emotional value, and ritualistic needs [4][5] Group 3: Emotional and Social Needs - The current trend of attending performances reflects young people's pure love for artistic content and cultural icons, as well as their deeper needs for emotional healing and social circles [5] - The performing arts economy is characterized by high creativity and unique cultural attributes, extending the focus of consumption from functional and quality aspects to providing emotional value [4][5]