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Netflix变了:打破原则,800亿豪赌 “影视一哥”
首席商业评论· 2025-12-13 04:21
Core Viewpoint - The acquisition of Warner Bros. Discovery (WBD) by Netflix for $72 billion, along with assuming $10.7 billion in debt, marks a significant shift in Netflix's strategy, driven by growth anxiety and changes in management style [4][13]. Group 1: Acquisition Details - The assets being acquired include WBD's streaming services HBO, WBO Studios, and iconic IPs such as "Harry Potter," "DC Universe," and "Game of Thrones," excluding sports content [6]. - The total acquisition cost amounts to $82.7 billion, with Netflix paying $27.75 per share, 84% in cash and 16% in stock. This values WBD at 22x EV/Adj. EBITDA, which is higher than Netflix's current valuation of 30x [8]. - The merger is expected to occur after WBD's restructuring, likely in Q3 2026, pending regulatory approval due to potential antitrust concerns [9]. Group 2: Strategic Shift - Netflix's shift from a "build rather than buy" strategy is attributed to increasing costs of creating new IP and the need to maintain revenue growth amid rising user expectations [13][14]. - The introduction of a 100% tariff on foreign-produced content by the Trump administration poses challenges to Netflix's international strategy, which relies heavily on overseas content production [15]. - Acquiring existing IPs is seen as a viable option to enhance Netflix's content library and explore various monetization avenues, especially given WBD's success in IP derivatives [18]. Group 3: Management Changes - The change in Netflix's management style from idealism to a more pragmatic approach is evident, especially after the departure of founder Reed Hastings, who was a strong proponent of original content [19][20]. - Hastings' recent stock sales signal a shift in Netflix's strategic direction, aligning with the new leadership's focus on realistic growth strategies [20]. Group 4: Market Implications - The acquisition raises concerns about short-term financial pressures and cash flow, as the high debt incurred may outweigh the anticipated savings from content costs [21][24]. - The potential overlap in user bases between Netflix and HBO MAX could limit the expected increase in subscribers, complicating the financial justification for the acquisition [22]. - The deal's success hinges on Netflix's ability to realize synergies and manage the financial implications of the acquisition effectively [24].
突发世纪收购,奈飞拿下华纳!好莱坞“五大”时代的全球娱乐业洗牌
Sou Hu Cai Jing· 2025-12-05 16:26
搜狐娱乐专稿(胖部/文) 全球娱乐行业迎来又一历史性时刻——流媒体巨头奈飞正式宣布,以720亿美元股权价值收购华纳兄弟探索公司核心资产(企业总价值827亿美元)。 根据交易条款,华纳兄弟股东将获得每股27.75美元的现金+奈飞股票组合,这一报价高于竞争对手派拉蒙Skydance给出的26-27美元区间,最终帮助奈飞在 竞标战中胜出。 目前主要的交易风险源于监管部门叫停,而如此担忧并非无因,此前已经有议员上书明确反对潜在交易,称其可能损害消费者利益。 因为如果奈飞收购HBOMax,意味着全球第一与第三大流媒体服务完成合流;新实体的全球订阅用户基数预计将达到4.5亿,进一步拉开与迪士尼(1.6亿用 户)、亚马逊、苹果及派拉蒙等竞争对手的差距。 而根据双方的最终协议,奈飞将收购华纳兄弟,包括其电影和电视工作室、HBOMax流媒体和HBO;华纳必须在交割前完成有线电视业务剥离,包括 CNN、TBS、TNT等有线电视频道均不在收购范围内。 华纳也可以通过这笔业务从此前的繁重债务脱身。此外,为了尽可能争取合作通过,奈飞也承担了其传统板块之外的新业务,包括继续履行华纳电影的院线 发行协议,并承诺继续制作电视节目并授权给第三 ...