依托互联网移动应用大数据平台"点点数据"（https://app.diandian.com/），点点出海基于App Store和Google Play两大应用市场，整理中国应用&游戏出海 厂商Top30收入榜，希望帮助从业者更好地了解移动应用出海领域的趋势和变化。 榜单头部厂商里，美图(HK:01357)上月海外收入数据增幅明显，旗下同名图片编辑应用《Meitu》与美颜相机应用《BeautyCam》上月在日本、中国台湾为 代表的东亚地区市场收入增幅显著，从而帮助其厂商十月海外收入环比增长超11.48%，排名重返前五。行吟科技在旗下生活社交应用《小红书》的强势 表现下，上月海外收入继续维持16.2%的增长。 值得注意的是，国产古装偶像剧集近期在包括中国港澳台、东南亚等繁中地区，乃至日韩地区的走红，多款国产影视流媒体应用连月以来收入数据有持续 走高之势。上月里，爱奇艺(NASDAQ:IQ)旗下《iQIYI》上线的剧集《水龙吟》、《临江仙》等在中国台湾、泰国等地反响出色，其上月海外收入再度增 长超13.3%。优酷(NYSE:YOKU)旗下《YOUKU》则同样凭借《暗河传》在泰国的爆火推动海外收入增长超20.2%。 ...

最近一年来，merge-2出海市场还在不断增长。除了柠檬微趣持续推出新品巩固优势之外，更多的挑战者也陆续加入竞争，并同样闯到了赛道头部。 比如点点互动的《Tasty Travels》收入增长持续了一年，Sensor Tower报告显示其7~9月收入分别飙升52%、30%和26%。北京天天玩家的《Merge Cooking》在上线2年之后迎来飙升，其玩法甚至吸引了柠檬微趣跟注做出了《Flambé: Merge and Cook（简称为Flambé）》，同样在merge-2品类中迅速增 长至收入排行榜第7名。 | | A 浪漫餐厅™-Gossip Harbor | > $20,000,000 | | --- | --- | --- | | | icrofun Limited | | | 2 | Travel Town | > $10,000,000 | | | Moon Active | | | 3 | A 会 幻旅行 | > $5,000,000 | | | Microfun Limited | | | | Tasty Travels: Merge Game | > $5,000,000 | | | Centu ...

Core Insights - The article highlights the emerging success of the Merge-2 gaming genre, particularly with the introduction of the Chinese horror-themed game "Haunted Merge: Horror Story," which showcases the industry's trend towards diverse themes and innovative gameplay [1][2][10]. Industry Overview - The Merge-2 genre has gained significant traction, surpassing Merge-3 in revenue, with a reported annual income of over 28 billion yuan compared to Merge-3's 20.2 billion yuan [20][22]. - The growth of Merge-2 is evident, with a 43% increase in downloads in 2024, and a doubling of revenue, indicating a strong market demand [22]. Game Analysis - "Haunted Merge" stands out due to its unique theme of Chinese folklore horror, which is relatively niche compared to other offerings in the market [2][4]. - The gameplay involves merging items to solve puzzles and unlock story elements, aligning well with the horror narrative [7][8]. - The game has been launched in five Southeast Asian markets, indicating a strategic choice based on thematic relevance [11]. Company Background - The game is developed by WhaleJoy Game Limited, which is associated with Blue Ultra Game Limited, known for its successful title "Merge Prison" [10][12]. - Blue Ultra was founded in early 2023, with a team experienced in SLG game development, previously involved in titles like "Zgirls" [12][14]. Competitive Landscape - The article identifies several key players in the Merge-2 space, including Lemon Microfun, which has successfully transitioned from Merge-3 to Merge-2, and has multiple successful titles [19][56]. - Other notable companies include Red Child City and Whale Armor Technology, which are also exploring the Merge-2 genre with varying degrees of success [29][35]. Future Outlook - The Merge-2 genre is expected to continue evolving, with a focus on diverse themes and innovative gameplay mechanics, as evidenced by the ongoing development and testing of new titles [57][58]. - The success of "Haunted Merge" could pave the way for further exploration of niche themes within the Merge-2 genre, potentially expanding its audience [1][58].