"明年暑假，我计划去上海，想去南京东路买'谷子'！"与今年推出的新游《星塔旅人》官方coser （角色扮演者）照完相，19岁女孩朴灿珠告诉记者，"中国游戏的运营能力令人有信任感。" 在12月5日至7日举办的韩国动漫游戏节（AGF 2025）上，中国游戏与上海成为韩国年轻人口中的 高频词。不少韩国玩家提到，中国游戏是他们了解中国和中国文化的入口。"每逢中国传统节日，很多 中国游戏会做特殊的设计和主题。我因此了解到不少中国的传统文化和自然风光，过去陌生的地方也渐 渐变得熟悉起来。"一位韩国玩家告诉记者。 记者 施晨露 林子璐 "我去了新世界城，那里的一整条街有很多'谷子'（周边商品）店。"cos（角色扮演）成游戏《明日 方舟》角色的朴先生回忆今年夏天的上海之行时，仍然一脸兴奋，"我感到非常幸福"。 以AGF为观察样本，上海作为中国游戏产业高地的全球影响力，可窥一斑。 "好玩"背后的文化密码 走进韩国国际展览中心的展馆，《明日方舟：终末地》以五面大型分屏为背景的活动区夺人眼球， 总计提供79台试玩机器的规模为全场最大。 作为鹰角网络下一代旗舰产品，全球同步发行的《明日方舟：终末地》此前已在德国科隆游戏展、 日本东京 ...

Core Insights - The 二次元 (2D) gaming industry is experiencing a significant downturn, with a noticeable gap emerging in 2025 as the market matures and competition intensifies [1][4][36] - Despite the overall growth of the gaming industry, the 二次元 mobile market saw a decline in actual sales revenue by 8% year-on-year in the first half of 2025 [4] - The success of past titles like 《阴阳师》 and 《原神》 has led to an influx of developers, but many new projects struggle to sustain operations, with a third of 二次元 games ceasing operations last year [3][4] Market Trends - The 二次元 gaming market is characterized by a lack of new standout products, with players primarily discussing established titles that have maintained long-term operations [6][36] - The emotional connection between players and characters is crucial, as seen in marketing strategies that emphasize character-driven experiences [9][12] - The rise of related cultural events, such as conventions, indicates a growing interest in the 二次元 culture, which supports the gaming market [12][14] Challenges and Opportunities - The market is becoming increasingly difficult for new entrants, as players are less willing to pay for games that do not meet high creative and quality standards [36][38] - Successful products often require a strong creative vision and a commitment to quality, as exemplified by titles like 《明日方舟：终末地》 and 《Varsapura》 [25][30] - Developers must innovate in gameplay and aesthetics to stand out in a saturated market, as traditional models of success are no longer effective [36][39] Future Outlook - The 二次元 gaming sector is expected to remain a focal point in 2026, with anticipation surrounding new products that could potentially revitalize the market [45][47] - The industry's idealistic nature continues to drive developers to pursue high-quality, emotionally resonant games, despite the challenges [20][45]

Core Insights - The article highlights the trends and changes in the overseas revenue of Chinese mobile application and game developers for October 2025, based on data from the "Diandian Data" platform [1] Non-Game Developers Revenue Summary - ByteDance leads the non-game developers' revenue ranking with its video editing app "CapCut," achieving an estimated overseas monthly revenue exceeding $31.36 million, continuing a growth trend since April [4] - Huya Group (NASDAQ: YY) and Ruqi Software follow, with both experiencing a decline in revenue [4] - Meitu (HK: 01357) saw a significant revenue increase of over 11.48% month-on-month, driven by its apps "Meitu" and "BeautyCam" in East Asian markets [4] - Xiaohongshu maintained a 16.2% growth in overseas revenue, supported by strong performance in its lifestyle social app [4] - iQIYI (NASDAQ: IQ) reported a revenue increase of over 13.3%, attributed to the success of its series in Taiwan and Thailand [5] - Baidu (NASDAQ: BIDU) experienced a revenue recovery of over 11.5% from its browser and cloud storage applications [5] Game Developers Revenue Summary - The game market showed signs of recovery in October, with many domestic developers experiencing slight revenue increases [9] - Diandian Interactive (SZ: 002602) maintained its top position, with a revenue growth rate of approximately 0.6% [9] - Lemon Microfun's games continued to perform well, with a revenue increase exceeding 34.5% due to a Halloween-themed event [10] - Youxing Network's new RPG "Star Tower Traveler" generated over $7.12 million in revenue within two weeks of its overseas launch, with a significant portion coming from Japan [10] - Heartbeat Network (HK: 02400) saw a revenue increase of over 89.5% driven by new game launches and seasonal events [11] - BeheFun's social gaming app "Top Tycoon: Coin Theme Empire" achieved a revenue growth of 29.8%, setting new revenue records [12]

Game Releases - "Star Tower Traveler" officially launched on October 20, developed by Yousheng, is a light-action adventure game featuring team-building and combat challenges [1] - "Kara Bichu" mobile game will be publicly released on October 23, created by Chuangmeng Tiandi, offering a unique shooting experience with 2D and 3D character forms [3] - "Three Kingdoms: Looking at the World" is set to launch on October 23, developed by Hangzhou Danzhi Universe Network, allowing players to control historical figures like Cao Cao or Liu Bei [5] Industry News - "Honor of Kings" is celebrating its 10th anniversary with events starting on October 25, maintaining its position as a top-grossing mobile game in China [8] - EA announced that "The Sims Mobile" will cease operations on January 20, 2026, after nearly eight years since its launch on March 6, 2018 [10] - "Genshin Impact" released its new version on October 22, introducing a new grass-type five-star character and a variety of mini-games [12] - In October, 159 domestic games and 7 imported games received approval from the National Press and Publication Administration, including the PC version of "Arknights" [14] Personnel Changes - Li Kaiming, the producer of "Rate the Land," announced his departure from NetEase on October 22, coinciding with the game's 10th anniversary, citing personal career development plans [16]

Group 1 - Tencent's new game "Code GP" has launched a technical test recruitment, focusing on high mobility and solo shooting gameplay, with "爽打" (爽打) as a core competitive feature [1] - The game differentiates itself from Tencent's existing titles like "Exoborne" and "Code: Eclipse," representing a new self-developed project [1] - Despite having a first-mover advantage, "Code GP" faces challenges from increased competition in the genre and the balance between "爽打" and strategic elements affecting player retention [1] Group 2 - Youxing Network's first self-developed game "Star Tower Traveler" is set for public testing on October 20, featuring a lightweight operation system and strategic construction core [2] - The game aims to carve out a new niche in the crowded open-world anime game market, with a focus on controllable development costs and shorter recovery cycles [2] - The 2025 market for anime games shows signs of recovery, but past failures of titles like "White Night Extreme" and "Mist Realm Sequence" highlight industry risks [2] Group 3 - Ruyi Jingxiu's simulation game "Immortal World Master" is scheduled for its first test on October 23, combining popular elements of "infinite flow crossing" and "apocalyptic cultivation" [3] - The game seeks to differentiate itself in the competitive Xianxia genre through innovative storytelling and diverse gameplay [3] - Challenges include rising user acquisition costs and the need for frequent content updates to maintain player engagement, as seen in other titles that failed to sustain momentum [3]