Core Viewpoint - QQ is reviving its classic game "QQ Farm" by applying for a mobile version license in 2025, driven by competition from new platforms like Douyin and the need to rejuvenate its user ecosystem [1][28]. Group 1: Historical Context - "QQ Farm" has been a staple in QQ's ecosystem since its launch in 2009, maintaining a presence in users' QQ spaces for 16 years [1]. - The game was inspired by "Happy Farm," which became a massive hit in 2008, leading to a surge in similar games and establishing a new genre in social gaming [2][4]. - Tencent acquired "Happy Farm" and rebranded it as "QQ Farm," integrating it into the QQ social network, which significantly boosted user engagement [11][13]. Group 2: Current Challenges - QQ's monthly active users have been declining, with 5.32 billion users reported in June 2025, while WeChat's user base continues to grow, reaching 1.41 billion [20]. - Douyin has emerged as a formidable competitor, boasting 1 billion monthly active users and developing its own social gaming features to attract younger audiences [21][26]. Group 3: Strategic Response - The re-launch of "QQ Farm" aims to leverage nostalgia to attract both old and new users, with plans to introduce new features and integrate AI technology [28][29]. - QQ is focusing on enhancing its user experience by revamping its classic products and introducing personalized features to compete effectively against Douyin [26][28].