总第4317期 作者 |餐饮老板内参内参君 一人食， 包围北上广深CBD 在广州天河路附近上班的小羽发现，最近的工作餐选择里，出现了很多"一人食餐厅"。 就拿附近的一心一面拉面馆来说，一人一个隔间，店员从隔间的帘子拉开就可以上菜。一个人吃饭，也充满了仪式感。周边另外2家主打一人食肉米堡、 一人食烤肉的餐厅，也是小羽想改善伙食的首选。 ◎一人食烤肉店 摄图：内参君 另一类则是板前料理模式，一个人也能获得精致的就餐体验。 在上海，"孤独的寿喜烧"一连开出了5家门店，以板前料理模式吸引了不少潮男潮女。在广州天环广场的焱铁烧·黑毛和牛专门店，以及正佳广场的夕立天 妇罗专门店等等，都是主打的板前料理模式，同样适合于一个人用餐。 ◎一人食拉面馆 像这类主打"一人食"模式的餐厅，正以肉眼可见的速度，在北上广深核心地段开出新店。 一类是以拉面馆、日式猪排等快餐为主的"一人食餐厅"。 拉面馆多是单店，或少数连锁，如广州的一心一面、超力家拉面馆，以及北京三里屯的23座面馆。这些拉面馆形式都比较类似，有着类似"自习室一样的 隔间"，每个餐位配有左右隔板，前方悬挂布帘，服务员通过布帘缝隙送餐。其实，这种 "独立隔间" 设计最早出自日 ...

Core Insights - The rise of the "single economy" is characterized by strong consumer autonomy, high quality demands, and significant emotional value attached to purchases, with over 40% of consumers identifying as "self-pleasing" [1] - The evolution of consumer society is segmented into four eras, with the current "fourth consumption era" starting in 1998, reflecting a shift towards individual and social tendencies [1] Group 1: Emotional Companionship Industry - The pet economy is thriving, with expanding markets in pet food, healthcare, and supplies, providing emotional comfort and companionship for individuals [4] - Virtual social platforms, including gaming, live streaming, and AI chat, serve as important outlets for emotional connection and social enjoyment for singles [4] Group 2: Personalized Consumption Industry - Single-person dining establishments, such as solo hotpot restaurants, create a comfortable dining atmosphere for singles to enjoy food [7] - Customized travel experiences cater to single travelers' interests and schedules, enhancing the uniqueness of their trips [7] - The emergence of single apartments offers independent, private, and comfortable living spaces for single individuals [7] - The self-improvement sector is booming, with vocational education and skill training helping singles enhance their workplace competitiveness [7] Group 3: Experiential Scene - New business models like single cinemas and capsule hotels cleverly transform "loneliness" into a unique selling point, providing distinctive experiences for single consumers [9] - Technological innovations, such as big data analysis and smart home solutions, enhance convenience and lifestyle management for singles [9] - VR social platforms offer immersive interaction experiences, expanding social boundaries for single individuals [9]