Group 1 - The Harbin Ice and Snow World has opened with the largest scale in history, expanding from 1 million square meters last year to 1.2 million square meters this year, utilizing 400,000 cubic meters of snow, which is a record high [2] - The entertainment offerings have been enriched, providing visitors with a more enjoyable experience, including new participatory projects that promise a fresh experience compared to previous years [2] - The "Pet Guest" service has been upgraded, with warm service stations set up in scenic areas and transportation hubs to provide hot drinks, heating, and charging services, along with dedicated service personnel to assist visitors [4] Group 2 - The "Ice Super" initiative combines ice sports, tourism, and community activities, differentiating itself by integrating professional events with grassroots activities, making sports events a tourism product [5] - Over 1,000 such events are planned in Heilongjiang this year, including low-threshold and fun activities like snowball fights and ice dragon boat racing, aimed at enhancing visitor engagement [5][6] - The popularity of "Ice Super" events in cities like Harbin, Qiqihar, and Mudanjiang is contributing positively to crowd gathering and consumer spending [6] Group 3 - The development of ice tourism should focus on integrating with everyday life, emphasizing the importance of dining, accommodation, and entertainment for visitors [8] - Innovations in ice tourism can include technology and ecological elements, as seen in projects like the "Learning Penguin" in Harbin and the forest crossing event in Yichun [9][10] - Future improvements in ice tourism services should prioritize equality, openness, and inclusivity, focusing on listening to the needs of ordinary tourists to enhance service quality [11]

Core Viewpoint - The Heilongjiang Provincial Government is launching a "100-Day Winter Ice and Snow Tourism Action" from November 8, 2025, to February 28, 2026, aiming to establish a world-class ice and snow tourism destination and enhance the ice and snow economy under the brand "Crown of Ice and Snow, Beautiful Heilongjiang" [1] Group 1: Product Supply and Tourism System - The initiative focuses on creating a new system for comprehensive ice and snow tourism, with an emphasis on enhancing product offerings through a multi-layered product matrix [2] - The Harbin Ice and Snow World will expand significantly, featuring more ice sculptures and interactive technology, along with new attractions like an aerial snow track [2] - The province will introduce ten themed routes, showcasing various attractions from Harbin to Mohe, emphasizing the unique charm of Heilongjiang's ice and snow [2] Group 2: Industry Innovation and Cultural Integration - The plan promotes the integration of "ice and snow" with cultural tourism, creating new consumption scenarios and high-quality cultural offerings [3] - Events such as the Harbin International Ice and Snow Festival and various winter sports competitions will be introduced to enhance visitor engagement [3] - The use of technology like AR/VR will be incorporated to improve visitor experiences, alongside initiatives to boost nighttime economy and local cuisine [3] Group 3: Infrastructure Development - The action plan includes significant improvements in transportation and tourism facilities to enhance visitor capacity [4] - New domestic and international flight routes will be established, along with special trains for ice and snow tourism [4] - Upgrades to smart tourism infrastructure will be implemented, including a unified tourism app and enhanced facilities at tourist centers [4] Group 4: Market Regulation and Consumer Protection - A focus on market regulation aims to create a trustworthy tourism environment, with measures to combat unfair practices and ensure consumer rights [4] - The initiative includes a system for evaluating travel agencies and guides, promoting rational consumption among tourists [4] Group 5: Service Optimization - The plan emphasizes improving service quality in ice and snow tourism, implementing a "Five Ones" service model to enhance visitor satisfaction [5] - Establishing tourist service stations will provide amenities such as rest areas and hot drinks, ensuring a welcoming environment for visitors [5] - Multilingual services and convenient payment options will be enhanced to cater to both domestic and international tourists [5]