这一年，南药食 养紧扣大食物 观、大健康观， 以"传统+现 代"双轮驱动， 书写融合发展新 答卷。政策层面 当古老南药遇见 Z世代，看2025 南药食养年度关 键帧_南方+_南 方plus 岁序更替，华章 日新。站在2025 年的终点回望， 南药食养产业在 这一年里走过了 一条不平凡的发 展之路。 持续给力，从国 家食物与营养发 展纲要到地方产 业规划，为产业 发展筑牢支撑； 创新层面亮点纷 呈，AI与食养深 度融合，数字化 让养生更科学高 效；消费层面迭 代升级，年轻群 体成为主力，南 药产品从饮片走 向茶饮、零食等 多元场景。让我 们共同梳理这份 年度答卷，聆听 产业的澎湃潮 音。 年度标志事件： 2025中国南药食 养产业大会 2025年11月20 日，由农业农村 部南亚热带作物 中心主办，广东 省农业农村厅、 肇庆市人民政府 承办的2025年中 国南药食养产业 大会在广东肇庆 成功举办。这是 我国首次以"南 药食养"为主题 举办的国家级产 业大会，也是粤 港澳大湾区首次 举办南药"国字 号"大会，具有 里程碑式的意 义。 本次大会以"媒 体+"为产业赋 能，通过央媒、 省媒、地方媒体 及自媒体平台形 ...

Core Insights - The article highlights the rising trend of "medicinal food and baking" in China, particularly among young consumers, as exemplified by the success of a bakery near Chongqing Medical University that offers bread made with traditional medicinal ingredients [1][4]. Group 1: Product Offerings - The bakery features four types of bread that incorporate medicinal ingredients, with the "Seven White Berry Bun" being particularly popular, selling out within an hour of being baked [1]. - Other notable products include the "Five Black Mulberry Bun," which caters to night owls, and the "Eight Treasure Rose Bun," designed for digestive health [1][4]. Group 2: Consumer Behavior - Young consumers are increasingly seeking a balance between health and taste, viewing these medicinal ingredient breads as a form of "light health maintenance" integrated into their daily routines [2][4]. - The bakery reportedly sells around 200 orders daily, indicating strong demand for these innovative products [1]. Group 3: Market Trends - The trend of combining traditional health concepts with modern baking is gaining traction across various regions in China, with similar offerings emerging from other hospitals and institutions [4]. - Seasonal variations in product offerings are planned, such as incorporating seasonal ingredients like mugwort in spring and cooling drinks in summer [4].