Core Points - Recent hygiene issues at Marriott hotels have raised public concern, particularly after a consumer reported finding live insects in multiple rooms at the Shanghai Xujiahui Marriott Hotel during the National Day holiday [1][2] - The incident has led to widespread criticism of the hygiene management capabilities of Marriott hotels, with many consumers expressing distrust in hotel cleanliness standards [1][2] - Complaints regarding hygiene in high-end hotels have been increasingly common, with reports of unclean linens, reused toiletries, and other sanitation failures [2][11] Company Summary - The Shanghai Xujiahui Marriott Hotel, part of the Marriott International Group, recently faced significant backlash due to reports of live insects in guest rooms, which has raised questions about its hygiene management practices [1][11] - The hotel, which opened recently, attributed the issue to new furnishings and insufficient ventilation, but this explanation has been met with skepticism from the public [2][11] - The hotel has received over 1,100 complaints related to hygiene issues, indicating a broader problem within the Marriott brand regarding cleanliness and guest safety [10][11] Industry Summary - The hotel industry is experiencing a crisis of trust among consumers, particularly in the high-end segment, where hygiene is a critical component of service quality [11][12] - Increased competition and cost-cutting measures have led some hotels to reduce investments in hygiene management, which can severely impact brand reputation and customer satisfaction [12][13] - Experts emphasize the need for hotels to prioritize guest health and safety, suggesting that failure to do so could result in significant damage to brand value and market position [11][12][13]

"万豪万枫"是万豪国际集团旗下精选服务品牌，定位中高端市场。该品牌2017年进入中国，今年完成品 牌升级，正式启用中文名"万豪万枫酒店"。据了解，该品牌是万豪国际旗下开业及筹建酒店数量最多的 品牌之一，已在全球20个国家和地区拥有超过1350家酒店。近几年，万豪万枫在中国市场发展迅速，目 前开业及筹建项目超过150家。2025年前7个月，品牌新签约酒店数量同比增长75%。 近年来，酒店行业在高运营成本与激烈竞争的双重压力下，卫生问题屡被曝光。今年9月，万豪国际旗 下常州万豪酒店因"循环使用一次性拖鞋"事件登上热搜，引发公众对其卫生管理的质疑。业内人士指 出，各大酒店集团为抢占市场份额，加速扩张导致供给高增，行业陷入价格竞争，不少酒店为维持入住 率下调房价，从而压缩成本，而卫生投入往往成为首先被削减的环节。 作为全球规模最大的酒店集团，万豪国际近年来加快在中国布局。截至2025年8月，集团在中国市场运 营622家酒店，覆盖120多个城市。但其经营表现未同步改善。财报显示，2025年上半年万豪国际大中华 区每间可用客房收入(RevPAR)为73.19美元，同比下降1%；平均房价(ADR)为112.36美元，同比下 ...