酒店卫生管理

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连锁酒店的危机公关 “三件套”作用越来越小
Nan Fang Du Shi Bao· 2025-06-08 15:35
Core Viewpoint - The incident involving the hotel using hospital bed linens highlights systemic hygiene management issues within the hotel industry, revealing supply chain management vulnerabilities and quality control deficiencies [1][2][3]. Group 1: Incident Overview - A guest at the Atour Hotel in Hangzhou discovered bed linens with a hospital logo, leading to an admission of fault by the hotel and an apology from Atour Group [1]. - The hotel has taken immediate actions, including closing the affected location, replacing 4,440 pieces of linen, and permanently blacklisting the laundry supplier [1][3]. Group 2: Industry Hygiene Issues - The hotel industry has faced multiple hygiene scandals, indicating a broader issue with cleanliness standards across various types of accommodations [1]. - The cross-contamination risk between hospital and hotel linens is significant, as both may be laundered by the same facilities, leading to potential health hazards [2]. Group 3: Recommendations for Improvement - To rebuild consumer trust, the hotel industry must enhance transparency regarding linen sourcing, cleaning frequency, and inspection results [2][3]. - Hotels should implement a real-time monitoring system to proactively identify hygiene issues before they escalate into public crises [3]. - Key actions for hotels include establishing strict contracts against mixed laundering, digitizing cleaning processes, and linking management performance to hygiene standards [3].
亚朵集团致歉!
第一财经· 2025-06-08 09:32
Core Viewpoint - The incident involving a customer discovering a pillowcase with an unrelated hospital logo at an Atour hotel has raised public concerns regarding the hygiene management and supply chain quality control of Atour Group [1] Group 1 - On June 8, Atour Group issued a statement apologizing for the incident and reflecting on the situation [2] - The affected hotel conducted a comprehensive inspection of all linens and confirmed that the issue was an isolated case, with no other non-hotel linens found [2] - The problem was attributed to a sorting error by the laundry supplier, along with lapses in linen acceptance, room preparation, and inspection processes at the hotel [2] Group 2 - The affected hotel has been temporarily closed for thorough rectification, and all 4,440 pieces of linens will be completely replaced [2] - Atour Group has terminated its partnership with the involved laundry supplier and placed them on a permanent blacklist [2] - To address the management issues with the laundry supplier, Atour Group will enhance unified management and regular inspections to ensure the quality of linen washing from the source [2] Group 3 - Atour Group plans to establish a long-term mechanism to protect consumer rights, which includes adding an independent inspection team, increasing public supervision, and setting up a special fund of 10 million yuan [2]
成也“枕头”,败也“枕头”?谁干扰了亚朵的“好梦”?
Guan Cha Zhe Wang· 2025-06-05 00:36
Core Viewpoint - The incident involving Atour Hotel's use of hospital bed linens has raised significant concerns about hygiene standards in the hotel industry, leading to public outcry and potential reputational damage for the brand [1][2][4]. Company Overview - Atour Hotel, part of Atour Group established in 2013, operates 1,619 hotels with 183,184 rooms and over 89 million registered members as of December 2024 [2]. - By the first quarter of 2025, Atour is expected to have 1,727 hotels and 194,559 rooms, leading the domestic mid-to-high-end hotel sector [2]. - In Q1 2025, Atour reported revenue of approximately 1.906 billion yuan, a year-on-year increase of 29.8%, with adjusted net profit rising by 32.3% to 345 million yuan [2]. Financial Performance - Atour's retail GMV reached 845 million yuan, showing a significant year-on-year growth of 70.9%, indicating a shift towards retail as a key revenue source [2]. - Despite overall revenue growth, core accommodation metrics have declined, with average revenue per available room down by 7.2% to 304 yuan, average daily rate down by 2.8% to 418 yuan, and occupancy rate decreasing by 3.1 percentage points to 70.2% [2]. Industry Context - The hotel industry is facing intense competition, with Atour attempting to leverage a "deep sleep ecosystem" to drive growth [4]. - The incident reflects broader issues in the hotel sector regarding hygiene practices, with previous reports of similar hygiene lapses in other hotel brands [5][12]. - The reliance on outsourced laundry services for bed linens raises concerns about compliance with hygiene standards, as many hotels do not have in-house laundry facilities [6][13]. Regulatory and Management Issues - Experts highlight the need for stricter regulations and oversight in the hotel laundry process to prevent the mixing of hospital and hotel linens, which poses health risks [7][12]. - The incident has prompted calls for improved management practices within hotels to ensure hygiene standards are met consistently [12][13].
亚朵酒店再现卫生问题,“医院枕套”暴露连锁加盟管理漏洞
Bei Jing Shang Bao· 2025-06-04 05:42
Core Viewpoint - The recent incident involving Atour Hotel using hospital pillowcases has raised concerns about hygiene management within the hotel chain, highlighting the need for improved oversight as the brand expands its franchise operations [1][4][5]. Group 1: Incident Details - On June 3, Atour Hotel issued an apology regarding the use of hospital pillowcases, attributing the issue to a serious operational error by their self-sourced laundry supplier, which has since been terminated [4][6]. - The hotel conducted a 100% comprehensive inspection of all room linens and provided documentation of the laundry supplier's qualifications and linen testing certificates to reassure customers [4][6]. - This incident is not isolated; a similar hygiene issue was reported in March when a guest found hair in the shower of an Atour hotel in Guangzhou, leading to over 1300 complaints related to hygiene and booking issues on the Black Cat Complaint platform [5][6]. Group 2: Management and Operational Insights - Atour Group is rapidly expanding, with plans to open 471 new hotels in 2024, a 63% increase year-on-year, bringing the total number of operating hotels to 1619, a 33.8% increase [6]. - Industry experts emphasize that as hotel brands grow, they must enhance management practices, particularly concerning hygiene and safety in franchise locations [6]. - A suggestion has been made to incorporate technology, such as embedding chips in linens for smart inventory management, to prevent hygiene issues and improve operational efficiency [6].
枕套惊现医院名字!亚朵再曝卫生问题,一季度住宿入住率下滑3.1%
21世纪经济报道· 2025-06-04 02:38
Core Viewpoint - The incident involving the Atour Hotel in Hangzhou has raised public concerns regarding hygiene management within the hotel industry, particularly for Atour Group, which has faced similar issues in the past [1][5]. Group 1: Incident Overview - A guest at the Atour Hotel in Hangzhou discovered pillowcases marked with "Hangzhou Yuxiang Lake Future Hospital," leading to public scrutiny of the hotel's hygiene practices [1]. - The hotel issued an apology, attributing the issue to a significant error by their laundry supplier, and has since terminated their relationship with that supplier [1]. - The hotel confirmed a 100% inspection of all room linens and provided documentation to reassure guests [1]. Group 2: Company Background - Atour Hotel is a brand under Atour Group, which is listed on NASDAQ with the stock code ATAT [4]. - As of December 2024, Atour Group operates 1,619 hotels with a total of 183,184 rooms and has over 89 million registered members [4]. Group 3: Financial Performance - In Q1 2025, Atour Group reported revenue of approximately 1.906 billion yuan, a year-on-year increase of 29.8%, and an adjusted net profit of about 345 million yuan, up 32.3% [8]. - The adjusted EBITDA for the same period was approximately 474 million yuan, reflecting a growth of 33.8% [8]. - Despite revenue growth, key occupancy metrics showed declines, with average revenue per available room down 7.2% to 304 yuan, average daily rate down 2.8% to 418 yuan, and occupancy rate decreasing by 3.1 percentage points to 70.2% [8].