Core Viewpoint - Wanda Film issued an apology for system failures during a joint promotional event with the game "Love and Deep Space," which led to significant user access issues due to unexpectedly high traffic [1][3]. Group 1: Event Details - The joint promotional event launched at noon on the same day, but users reported being unable to log in or make purchases starting from 11:57 AM, with issues persisting for over an hour [3]. - Despite attempts to enhance server capacity, the traffic exceeded expectations, resulting in loading delays and errors in the Wanda Film app and mini-program [1][3]. Group 2: Game and Marketing Strategy - "Love and Deep Space" is a 3D interactive romance game developed by Paper Games, set to launch publicly on January 18, 2024, aiming to enhance player immersion through detailed character customization [6]. - Wanda Film has a history of hosting similar promotional events, as indicated in their semi-annual report, which highlights their strategy to leverage cinema experiences and IP collaborations to boost audience engagement and revenue [6][7]. - The company reported a revenue of 6.689 billion yuan in the first half of the year, a year-on-year increase of 7.57%, with a net profit of 536 million yuan, reflecting a significant growth of 372.55% [7].

万达电影致歉。 10月2日午间，万达电影发文致歉。万达电影称："感谢各位猎人小姐的厚爱和热情，针对目前的万达电影x恋与深空「光影之间，爱在深空」联名活动预约火热导致 的系统瘫痪情况，我们向所有猎人小姐致以最诚挚的歉意。虽已提前增设服务器，但瞬时访问流量依然超出预期，导致万达电影+小程序和万达电影APP出现故障， 致使猎人小姐出现加载卡顿、无法加购等现象。对此，我们已第一时间进行修复处理，请稍作等待，我们将竭尽全力尽早完成修复。" 据悉，当日中午12时，《恋与深空》和万达电影联名周边上线。多名网友反映，自11:57起无法登录、加载页面或加购商品，持续超1小时未恢复。 记者实测发现，截至今日18:00，记者多次尝试，仍无法登录万达电影小程序。此外，点击万达电影小程序"吃喝"专区（该活动所在专区），则提示错误。 据悉，此类联名活动并非万达电影首次举办此类活动了。万达电影半年报显示，2025年上半年，公司积极拓展影院消费新模式，充分发挥影院场景与场域优势，持 续围绕二次元、游戏、潮玩等领域打造超级IP主题活动，既为同好人群搭建交流平台，也为影城注入流量活力，依托IP的全域价值，构建"线下体验—线上传播—衍 生品销售" ...