Core Insights - The collaboration between Wanda Hotels and Alipay marks a significant digital transformation in hotel services, focusing on enhancing guest experiences through technology and user-centered service innovation [1][6] Digital Transformation - Wanda Hotels is the first hotel group to fully integrate Alipay into its core projects, emphasizing digitalization, intelligence, and sustainability in the hotel industry [1][6] - The partnership aims to create a complete service framework that enhances user engagement and service upgrades, with a focus on smart living experiences for guests at the Changbai Mountain Wanda International Resort [1][6] Smart Services - The Changbai Mountain Wanda International Resort has upgraded approximately 1,700 smart door locks and systems, allowing guests to check in and access rooms using their mobile phones, significantly improving efficiency and convenience [2][7] - This initiative addresses common issues such as the loss of physical room cards, particularly in skiing scenarios, providing a reliable mobile solution for guests [2][7] Membership Integration - The deep integration of membership systems is a key highlight, with Wanda's loyalty program "Wanyuehui" collaborating with Alipay's extensive member base of over 1 billion, offering exclusive benefits to members [2][7] - This integration helps Wanda expand its customer base while providing Alipay users with enhanced membership rewards and service experiences [2][7] Sustainable Practices - The partnership promotes a "Green Check-in" initiative, encouraging eco-friendly behaviors among guests, such as using mobile check-in and bringing personal toiletries, which allows them to earn rewards for environmental protection [4][9] - This initiative aligns with Wanda's ESG development goals and responds to national strategies for promoting green consumption in the hospitality sector [4][9] Industry Empowerment - Wanda Hotels aims to lead the digital transformation in the hotel industry by leveraging technological innovations to optimize service processes and enhance user experiences [5][10] - The collaboration with Alipay combines their strengths to achieve comprehensive upgrades in digital services, facilitating a transition from traditional to digital and intelligent hotel service models [5][10]

本报讯(记者梁傲男)当智慧科技遇上冰雪度假，一场关于酒店服务的数字化变革悄然启幕。近日，《用 支付宝，开启酒店新世界》宣传片正式上线，生动呈现了万达酒店及度假村与支付宝战略合作的阶段性 成果。 作为酒店数字化转型的先行者，万达酒店及度假村始终致力于通过技术创新优化服务流程、升级用户体 验；支付宝则依托其强大的数字化、智慧化能力及突破性技术，为合作提供坚实支撑。双方优势互补实 现了数字化服务的全方位升级，不仅涵盖精细化用户运营，还融入多元化、多维度的创新解决方案，助 力酒店服务从传统模式向数字化、智慧化模式稳步跨越。 万达酒店及度假村作为首家全面接入支付宝-大住宿四大核心项目的战略合作酒店集团，此次合作不仅 是技术层面的升级，更是一场以用户为中心的服务革新。双方以"提升宾客体验"为出发点，聚焦酒店行 业数字化、智慧化、绿色化三大转型方向；以"万达酒店及度假村支付宝官方小程序"为核心载体，在碰 一下.智慧住、会员互通、绿色入住等核心领域的合作已取得实质性进展，搭建起"流量接入—服务升级 —用户沉淀"的完整合作框架，构建全链路智能服务体系，并于长白山（603099）万达国际度假区率先 实现场景化落地，为滑雪度假宾客 ...