Core Viewpoint - The article highlights the cultural significance and culinary tradition of "Sanji Di" soup among the Hakka people, emphasizing its ingredients, preparation methods, and the growing popularity of this dish beyond its origin in Meizhou [1][2]. Group 1: Cultural Significance - "Sanji Di" soup is deeply rooted in Hakka culture, symbolizing the connection to local traditions and the essence of Hakka cuisine [1]. - The name "Sanji Di" refers to the top three ranks in the imperial examination system, linking the dish to historical significance [1]. Group 2: Preparation and Ingredients - The soup is made from pork offal and herbs, with a focus on the quality of ingredients, such as using pork from pigs weighing over 200 kilograms for optimal flavor [2]. - Different regions have variations in preparation, with some preferring a red color from added red yeast rice, while others maintain a clear broth to highlight the original flavors [1]. Group 3: Expansion and Popularity - The flavor of "Sanji Di" soup has spread to various locations, including Guangzhou and Shenzhen, where local restaurants maintain traditional preparation methods [2]. - The dish is appreciated for its nutritional balance and health benefits, aligning with the local preference for food with therapeutic properties [2].

Core Viewpoint - The event in Guangzhou's Beijing Road business district showcases Hakka culture and cuisine, emphasizing the promotion of local specialties and cultural heritage through a series of consumer activities [2][25]. Group 1: Event Overview - The "Civilization Market" consumer promotion series is held from December 19 to 28, featuring a lively atmosphere with many citizens sampling Hakka delicacies [2][3]. - The Biao Ling exhibition highlights three signature intangible cultural heritage foods: "Sanji Di" soup, Hakka meatballs, and salt-baked chicken, which symbolize local cultural values [6][7]. Group 2: Consumer Engagement - The exhibition includes a tasting area where visitors can experience authentic dishes and learn about the stories behind the products, enhancing the cultural connection [8][12]. - Positive consumer feedback is evident, with visitors expressing satisfaction and intent to return for more purchases [9][10]. Group 3: Online and Offline Synergy - The company reports strong sales both offline and online, with social media engagement driving interest and customer connections [20][24]. - The interaction with customers through online platforms is seen as valuable, fostering emotional connections beyond mere transactions [23][24]. Group 4: Cultural and Economic Impact - Biao Ling County, known as the "World Longevity Town," leverages its unique ecological environment and rich Hakka culture to promote cultural tourism and local economic development [27][28]. - The event serves as a significant step in expanding Biao Ling's market presence in the Greater Bay Area while promoting the innovative development of Hakka culture [29][30].