Core Viewpoint - Deyang is focusing on the deep integration of culture and tourism to accelerate the development of an international tourism city, with a particular emphasis on the Sanxingdui archaeological site as a cultural landmark [1][3][5] Group 1: Cultural and Tourism Development - Deyang plans to build the Sanxingdui National Archaeological Site Park and a world-class museum, positioning Sanxingdui as a significant cultural brand for Sichuan [3][5] - The city aims to create a "one core, three zones" structure centered around Sanxingdui culture, incorporating cultural heritage innovation, tourism integration, and cultural technology [3][5] - Deyang is developing various tourism experiences, including performances, themed parades, and immersive digital cultural experiences [3][5] Group 2: Natural Resource Utilization - Deyang is leveraging natural resources from the Longmen and Longquan mountain ranges to create a comfortable tourism experience, including the Longmen Peak International Resort and various recreational activities [3][5] - The city is promoting a series of themed rural tourism villages, ensuring diverse activities throughout the year to cater to different visitor demographics [5] Group 3: Internationalization and Infrastructure - Deyang is integrating the construction of an international tourism city with the development of a modern urban environment, aligning with global standards and the Chengdu international consumption center [7] - The city is investing in 100 key cultural and tourism projects with a total investment of 100 billion yuan, enhancing its cultural expression and establishing world-class tourism landmarks [7] - Deyang is actively connecting with international resources and enhancing its brand image to improve the overall experience for visitors [7]

Core Insights - The Sichuan provincial government is promoting the integration of culture and tourism in Deyang, aiming to accelerate the development of an international tourism city [1] Group 1: Cultural and Tourism Development - Deyang's cultural landmark, Sanxingdui, has seen a significant increase in annual visitors, from 700,000 in 1997 to over 6 million after the new museum was established, marking a growth of nearly 9 times [2] - The city is focused on building the Sanxingdui National Archaeological Site Park and a world-class museum, along with a cultural tourism development zone centered around Sanxingdui [2] - Deyang plans to host the first Sanxingdui Forum in September and will regularly hold events like the Sanxingdui Mask Festival and Half Marathon to enhance its global appeal [2] Group 2: Economic and Infrastructure Initiatives - Deyang is deepening the "Cultural Tourism + Industries" approach, emphasizing high-quality product supply and the cultivation of high-energy entities [4] - The city is developing various tourist attractions, including the Longmen Peak International Tourism Resort and themed rural tourism villages, to cater to diverse visitor needs [4] - Deyang aims to align its development with global standards, enhancing its cultural expression and brand image while integrating into the Chengdu International Consumer Center city [4]

Group 1 - The core viewpoint of the article highlights the rapid development of cultural tourism in Deyang, with significant increases in visitor numbers to the Sanxingdui Museum, from 700,000 annual visitors since its opening in 1997 to over 6 million after the new museum was built [1] - Deyang's cultural tourism brand is encapsulated in the phrase "World Sanxingdui · Leisure Travel Deyang," leveraging the Sanxingdui archaeological site as a unique cultural asset that attracts global attention [1][2] - The city aims to enhance its international tourism city status by utilizing its rich natural and cultural resources, including the Longmen and Longquan mountain ranges, and local cultural heritage [2] Group 2 - Deyang is focusing on integrating culture, tourism, and various industries to create a comprehensive tourism experience, with plans to develop themed routes connecting cultural landmarks [4] - The city is actively promoting its cultural assets globally, utilizing the Sanxingdui exhibitions and international partnerships to attract tourists from visa-free countries [4] - Deyang is investing in over 100 key cultural tourism projects with a total investment of 100 billion yuan, aiming to transform world-class resources into world-class experiences [4]

Core Viewpoint - The article emphasizes the development of Deyang as an international tourism city, leveraging its cultural heritage, particularly the Sanxingdui archaeological site, to attract domestic and international tourists [1][9]. Group 1: Development Initiatives - Deyang aims to create a globally influential and unique international tourism city by integrating cultural and tourism development as a key strategy [1][4]. - The city plans to enhance the Sanxingdui site as a world-class cultural tourism landmark, including the construction of an archaeological park and a first-class museum [4][6]. - Deyang is set to host the first Sanxingdui Forum in September, focusing on cultural exchange and storytelling [4]. Group 2: Cultural and Natural Resources - Sanxingdui is highlighted as a significant archaeological discovery, with annual visitor numbers increasing from 700,000 in 1997 to over 6 million after the new museum's completion, marking a growth of nearly 9 times [3]. - Deyang's natural resources, such as the Longmen and Longquan mountains, along with cultural treasures like the Deyang Confucian Temple, are being utilized to enhance tourism offerings [6]. Group 3: Tourism Experience and Infrastructure - Deyang is developing various tourism experiences, including an international resort area and themed activities that cater to diverse visitor needs [6][8]. - The city is integrating its tourism development with urban modernization, aiming to create a vibrant and resilient urban environment [8]. - Deyang is also focusing on building a global marketing network to enhance its international brand recognition and attract more visitors [8].