Core Viewpoint - Deyang is focusing on the deep integration of culture and tourism to accelerate the development of an international tourism city, with a particular emphasis on the Sanxingdui archaeological site as a cultural landmark [1][3][5] Group 1: Cultural and Tourism Development - Deyang plans to build the Sanxingdui National Archaeological Site Park and a world-class museum, positioning Sanxingdui as a significant cultural brand for Sichuan [3][5] - The city aims to create a "one core, three zones" structure centered around Sanxingdui culture, incorporating cultural heritage innovation, tourism integration, and cultural technology [3][5] - Deyang is developing various tourism experiences, including performances, themed parades, and immersive digital cultural experiences [3][5] Group 2: Natural Resource Utilization - Deyang is leveraging natural resources from the Longmen and Longquan mountain ranges to create a comfortable tourism experience, including the Longmen Peak International Resort and various recreational activities [3][5] - The city is promoting a series of themed rural tourism villages, ensuring diverse activities throughout the year to cater to different visitor demographics [5] Group 3: Internationalization and Infrastructure - Deyang is integrating the construction of an international tourism city with the development of a modern urban environment, aligning with global standards and the Chengdu international consumption center [7] - The city is investing in 100 key cultural and tourism projects with a total investment of 100 billion yuan, enhancing its cultural expression and establishing world-class tourism landmarks [7] - Deyang is actively connecting with international resources and enhancing its brand image to improve the overall experience for visitors [7]

Core Viewpoint - The Sichuan provincial government is focusing on the integration of culture and tourism in Deyang, aiming to accelerate the development of an internationally recognized tourist city, particularly through the promotion of the Sanxingdui archaeological site and related cultural tourism initiatives [1][2]. Group 1: Development of Sanxingdui - Deyang is leveraging the Sanxingdui site to enhance its global tourism appeal, with annual visitor numbers to the Sanxingdui Museum increasing from 700,000 in 1997 to over 6 million after the new museum was built, representing a nearly 9-fold growth [2]. - The city is constructing the Sanxingdui archaeological site park and a world-class museum, creating a new layout that includes performance shows and immersive experiences [2]. - The first Sanxingdui Forum will be held in September, themed "Civilization Mutual Learning from an Archaeological Perspective," alongside regular events like the Mask Festival and half-marathon to showcase the charm of ancient Shu civilization [2]. Group 2: "Comfortable Travel in Deyang" - Deyang is integrating local resources such as the Longmen Mountain range and cultural sites to enhance the "Comfortable Travel in Deyang" initiative, promoting a blend of culture and tourism across various industries [2]. - The city is advancing the construction of the "Longmen Peak International Tourist Resort," aiming to create a leisure destination with activities accessible within 1 to 3 hours [2]. - Deyang is upgrading 77 cultural tourism villages to create a thematic matrix that offers monthly activities, catering to diverse tourist needs [2]. Group 3: Building an International Tourism City - Deyang is utilizing its proximity to Chengdu to develop an open "international reception hall," with a total investment of 100 billion yuan in key cultural tourism projects [4]. - The city is enhancing inbound tourism convenience by establishing "International Tourism Service Stations" at major sites and improving payment systems for international visitors [4]. - Deyang is focusing on deep cultural experiences and precise global marketing strategies to attract tourists from visa-free countries, including the development of cross-border tourism routes and multi-language promotional materials [4].

Core Viewpoint - The article emphasizes the development of Deyang as an international tourism city, leveraging its cultural heritage, particularly the Sanxingdui archaeological site, to attract domestic and international tourists [1][9]. Group 1: Development Initiatives - Deyang aims to create a globally influential and unique international tourism city by integrating cultural and tourism development as a key strategy [1][4]. - The city plans to enhance the Sanxingdui site as a world-class cultural tourism landmark, including the construction of an archaeological park and a first-class museum [4][6]. - Deyang is set to host the first Sanxingdui Forum in September, focusing on cultural exchange and storytelling [4]. Group 2: Cultural and Natural Resources - Sanxingdui is highlighted as a significant archaeological discovery, with annual visitor numbers increasing from 700,000 in 1997 to over 6 million after the new museum's completion, marking a growth of nearly 9 times [3]. - Deyang's natural resources, such as the Longmen and Longquan mountains, along with cultural treasures like the Deyang Confucian Temple, are being utilized to enhance tourism offerings [6]. Group 3: Tourism Experience and Infrastructure - Deyang is developing various tourism experiences, including an international resort area and themed activities that cater to diverse visitor needs [6][8]. - The city is integrating its tourism development with urban modernization, aiming to create a vibrant and resilient urban environment [8]. - Deyang is also focusing on building a global marketing network to enhance its international brand recognition and attract more visitors [8].

Group 1 - The core theme of the news release is the development of Deyang as an international tourism city, focusing on the promotion of the Sanxingdui archaeological site and cultural tourism [1][3]. - Deyang aims to enhance the Sanxingdui site, which has seen a significant increase in visitor numbers from 700,000 annually in 1997 to over 6 million after the new museum was built, marking a nearly 9-fold growth [3]. - The city plans to host the first Sanxingdui Forum in September, themed "Civilization Mutual Learning from an Archaeological Perspective," and will regularly organize events like the Mask Festival and Half Marathon to showcase the unique charm of Sanxingdui [3]. Group 2 - Deyang is developing a high-quality tourism experience called "Comfortable Travel in Deyang," integrating various tourism projects to create a diverse leisure destination [3][4]. - The city is constructing the Longmen Summit International Tourism Resort and connecting it with other attractions, aiming to provide a range of activities within a 3-hour travel radius [3]. - Deyang is also enhancing its industrial tourism by leveraging local industrial culture resources and upgrading 77 cultural tourism villages to create a thematic and activity-rich environment [3]. Group 3 - Deyang is positioning itself as an "International Reception Hall" by aligning with international standards and integrating its tourism development with modern urbanization [4]. - The city plans to invest 100 billion yuan in 100 key cultural tourism projects and improve its tourism transportation network [4]. - Deyang aims to enhance the overall visitor experience by improving service systems to ensure tourists feel satisfied, happy, and safe [4].