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一把钞票换一次「脱序」:一个东亚人一生中的三个小时|深氪
36氪· 2025-07-27 09:33
以下文章来源于36氪未来消费 ,作者王毓婵 36氪未来消费 . 在这里看到消费的未来。36氪旗下官方账号。 三小时中装着他们的一生。 文 | 王毓婵 编辑 | 乔芊 杨轩 来源 | 36氪未来消费(ID: lslb168 ) 封面 来源 | IC Photo 7月25日,北京降下大暴雨,五月天乐队和观众们沐浴在雨水中,迎来了首场演唱会。主唱阿信将与粉丝们的羁绊戏称为"孽缘"。 如阿信所说,"抢票,辛苦!交通,累!尤其是开场的时候还要淋一场大雨,你们说累不累?这一场大雨淋在你们身上,淋在我心上。" 但对"五迷"白鹦来说,这点辛苦微不足道,因为演唱会带来的快乐比大雨来得更早。"还有一两个月的时候,北京就已经成了一座'五月天痛城'。"白鹦说。 她经过朝阳公园,那里有象征着五月天的"五球"。经过亮马河,那里有五迷老师专属航线和歌词桥。西单商场在快闪期间,每家店门口都放了"欢迎wmls(五迷老师)进店"的牌子。甚至只是走在马路上、地铁上,也有很多男女老少的包上挂着毛绒胡萝卜,那是五月天的一个衍生 IP,也是五迷们心照不宣的小暗号。 用白鹦的话来说,她感受到了"陌生人带来的超高浓度快乐"。 "疫情之前,我就已经看完了所有 ...
一把钞票换一次「脱序」:一个东亚人一生中的三个小时|深氪
36氪未来消费· 2025-07-27 09:10
Core Viewpoint - The article discusses the evolving landscape of concert attendance in China, highlighting the increasing diversity of the audience and the economic impact of concerts on local economies. Group 1: Audience Diversity - The audience for concerts has become more complex, including older adults, minors, and various demographics beyond just young fans [8][10][52]. - Concerts are no longer exclusive to young star-chasers; they attract a wide range of attendees, including families and older generations [8][10][52]. - The presence of "non-typical concertgoers" indicates a shift in cultural engagement, with older individuals and families participating more actively [52][53]. Group 2: Economic Impact - Concerts significantly boost local economies, with a reported 1:4.8 ratio of ticket sales to surrounding economic activity, meaning every 1 yuan spent on tickets generates 4.8 yuan in local spending [76]. - In 2024, concerts in Taiyuan generated 41 billion yuan in total consumption, with ticket sales accounting for 10.4 billion yuan [76]. - Local governments are increasingly supporting concert economies due to their potential to drive revenue in hospitality, transportation, and retail sectors [67][76]. Group 3: Ticketing and Resale Market - The ticket resale market is becoming more intricate, with varying levels of ticket scalpers (or "黄牛") affecting pricing and availability [27][30]. - The willingness to pay for concert tickets is notably higher among the 36-45 age group, with 30% willing to spend between 3001-5000 yuan [58][59]. - The dynamics of ticket pricing and availability reflect broader market trends, with older artists like Andy Lau becoming unexpectedly lucrative for scalpers [54][56]. Group 4: Cultural Significance - Concerts provide a unique escape from daily life, allowing attendees to immerse themselves in a shared experience that transcends social identities [11][13][31]. - The emotional connection to music and artists remains strong, with many attendees expressing profound joy and nostalgia during performances [78]. - The article emphasizes the lasting impact of music on individuals, suggesting that songs heard in youth can shape lifelong preferences and experiences [77].