中经记者 吴静 卢志坤 北京报道 12月23日，北京土地市场迎来焦点地块的落槌——海淀区上地板块0702街区东地块由市属国企海开控股 以84.56亿元竞得，溢价率0.4%。 中指研究院土地市场研究负责人指出，尽管未触及百亿门槛，但该地块以84.22亿元的起拍价和海淀区 显著的区位价值，成为2025年北京土拍市场颇具象征意义的"收官之作"。 产业+学区双驱动 本次出让的地块为北京市海淀区上地0702街区东地块土地一级开发项目HD00-0702-18、24、23地块。 张凯指出，其稀缺性不仅源于海淀上地学区的强教育属性，也受益于周边已形成的产业集聚效应——百 度、腾讯等互联网大厂坐落于此，加之未来还将借助0702-23地块规划打造人工智能产业集群，有望持 续导入高能效的居住需求。 地块在开拍前吸引海开控股和北京建工两家企业报名，最终，海开控股旗下北京华大基业房地产开发有 限责任公司以84.56亿元摘得，溢价率0.4%。 周边高端住宅云集 作为一宗"巨无霸"级综合用地，上地0702地块规划总用地面积7.71万平方米，规划建筑面积22.54万平方 米，起始价84.22亿元。涵盖两宗住宅用地（0702-18、24地块） ...

Core Viewpoint - The Beijing Haidian District has officially listed the Shangdi 0702 land parcel for auction, with a starting price of 8.422 billion yuan, expected to attract intense bidding due to its prime location and development potential [1][2]. Group 1: Land Parcel Details - The Shangdi 0702 land parcel consists of three sub-parcels, totaling 77,100 square meters, with a planned construction area of 225,400 square meters [1]. - The sub-parcels include residential land with a scale of 22,000 square meters and a floor area ratio of 2.2, and multi-functional land with a scale of 34,800 square meters and a floor area ratio of 3.8 [1]. Group 2: Development Requirements - The land transfer documents stipulate that the project must comply with high-quality residential construction guidelines and policies, emphasizing the use of durable materials and aesthetic integration with the urban landscape [2]. - The residential buildings must feature simple, practical, and beautiful facades, ensuring safety and rational construction [2]. Group 3: Market Context - The Shangdi 0702 land parcel is strategically located between the fifth and sixth ring roads, near key transportation links and established commercial facilities, indicating a mature living environment [2]. - The competitive landscape includes several high-end projects in the northern Haidian area, such as HeYue YuMing and HeYue WangYun, which have already entered the market with a sales guidance price of 105,000 yuan per square meter [2].