Core Viewpoint - The July 2025 "Pickup First Influence Index" shows a significant decline in overall scores for pickup brands, indicating a competitive landscape where mid-tier brands are increasingly vying for consumer attention during the traditional sales off-season [1][4][18]. Ranking Summary - The top ten pickup brands in July 2025 are Changan, Great Wall, Zhengzhou Nissan, Radar, Jianghuai, Ford, Jiangxi Isuzu, JMC, Foton, and SAIC Maxus, with a total score of 1432, reflecting a month-on-month decline of 13.00% and a year-on-year decline of 0.14% [1][3]. - Changan and Great Wall maintain their positions at the top, but their scores have noticeably decreased, while the competition among mid-tier brands has intensified, with small score differences indicating potential volatility in rankings [4][18]. Performance and Marketing Activities - In July, no new models were launched, but brands focused on showcasing product performance through various marketing activities, emphasizing technical capabilities and real-world testing [7][9]. - Zhengzhou Nissan launched a new off-road technology brand "ZNA LAB," highlighting its advanced performance features, including a hybrid system capable of 800 Nm torque and 320 kW power output [7]. - Radar's EM-P pickup completed a significant challenge at Mount Everest, demonstrating its capabilities in extreme conditions and setting a benchmark for electric pickups [9]. - Jiangling's off-road version of the pickup was showcased at the Azerbaijan Energy Week, enhancing brand recognition in international markets [11]. Social Responsibility and Community Engagement - Pickup brands are increasingly integrating social responsibility into their marketing strategies, with several brands actively participating in disaster relief efforts during heavy rainfall in July [13][17]. - Changan sponsored the 2025 Hulunbuir Chenqi One-Year Horse Endurance Race, successfully merging product promotion with local cultural events [15]. - Great Wall donated 5 million yuan for flood relief efforts, while other brands like Zhengzhou Nissan and Jianghuai also engaged in community support initiatives [17]. Market Outlook - Despite the off-season, the pickup market shows resilience, with brands expected to ramp up marketing efforts as the traditional sales peak approaches [18].

越来越多的中国汽车企业和品牌正形成"矩阵"出海，带着"更懂你"的汽车，积极开拓更多海外市场…… 正在此间举行的第二十一届上海国际汽车工业展览会，展现出中国汽车产业加速"出海"的勃勃生机。 在国家会展中心(上海)，这阵子"洋面孔"络绎不绝。在展览会开幕前两天，已有近万名境外展客商前 来"看行情"。 "我已经不记得这是我第八次还是第九次参加上海车展了。"阿联酋汽车经销商希沙姆与上海车展有着不 解之缘。这些年，他见证了上海车展从燃油车角逐到智能网联引领的"酷炫"变革，也见证了中国汽车在 海外从"名不见经传"到备受青睐的认知度跃升。"光是我旗下的门店，一个月就能卖1200多辆名爵汽 车"。 站在名爵跑车前，希沙姆笑了。半年前，这款汽车在阿联酋预热亮相后，不断有消费者试驾并提前预 定。"今年3月这款汽车正式上市对消费者交付，后续会有更好的口碑效应。"希沙姆说。 让海外经销商们不远万里而来的，是正在加速"走出去"的中国汽车。记者注意到，本届上海车展上，越 来越多的汽车品牌宣布了"出海"战略，中国汽车出海"矩阵"阵容日渐强大，"出海新面孔"日益增多。 奇瑞汽车股份有限公司副总裁、捷途品牌事业部总经理代立宏表示，"SOUEA ...