万高成立于2013年，是中国首家提供汽车全球质保服务的机构，定位为"中国汽车质量保修专家"。公司 深耕汽车质保服务领域13年，致力于构建全链条服务生态，助力中国汽车品牌拓展海外市场。万高依托 分布在全球36个国家超1065家合作维修服务网络的先发优势，通过整合技术、资源与服务体系，为海外 经销商与汽车厂家提供全流程售后支持，高效解决渠道衔接、维修响应、配件供应等关键痛点，降低运 营成本，增强终端客户满意度。 《商道创投网》创业家会员·本轮融资用途是什么？ 万高创始人程蓓表示，本轮融资资金将重点聚焦两大全球化战略方向：一是海外服务网络扩容，深化中 亚、中东、南美等重点市场的本地化运营，计划2026年内将服务覆盖国家从36个拓展至50个，构建更具 韧性与渗透力的全球服务网络；二是数字化能力升级，搭建全球汽车服务数字化平台，实现订单调度、 质量溯源、售后跟踪、用户反馈全流程线上化，以技术驱动服务效率与用户体验双维提升。 《商道创投网》创投家会员·本轮投资原因是什么？ 《商道创投网》创投生态圈·本轮投融观点是什么？ 《商道创投网》2025年11月19日从官方获悉：万高（上海）汽车科技有限公司（以下简称"万高"）近日 ...

从长城汽车（601633）巴西工厂竣工投产，到比亚迪（002594）宣布在马来西亚建设组装工厂，再到零 跑汽车欧洲制造基地落地西班牙、小鹏汽车在印尼开启本地化生产……一个关于中国车企新的全球化故 事正加速书写：中国汽车品牌正从产品出海，迈向生态出海的全新阶段，并正以超预期的速度重塑全球 汽车产业格局。 出口数据也正勾勒出中国车企在海外发展的蓬勃态势。自2023年出口量首次超越日本跃居全球首位后， 中国汽车出口规模持续攀升。中国汽车工业协会(简称"中汽协")统计数据显示，今年1-9月，中国乘用车 出口同比增长15.6%至420.1万辆，新能源汽车出口保持快速增长态势。 咨询公司荣鼎集团今年8月发布的一份报告显示，2024年中国电动汽车产业链企业海外投资约为160亿美 元，略高于国内150亿美元的投资规模。这是自2014年有记录以来，中国电动汽车产业链企业海外投资 首次超过国内投资。这意味着中国汽车产业的全球化布局，已从输出产品升级为扎根当地、共建生态。 海外销量保持增长势头 近年来中国汽车在海外市场表现亮眼。根据中汽协发布的数据，2022年至2024年，中国汽车出口量分别 实现311.1万辆、491万辆、585 ...

Core Viewpoint - Geely Group is intensifying competition with BYD in the electric vehicle market, narrowing the market share gap in China and expanding into Europe with the launch of the EX5 model in the UK [1][4]. Group 1: Market Expansion - Geely's EX5 is priced between £31,990 and £36,990, approximately RMB 299,000 to RMB 345,000, marking its entry into the UK electric vehicle market [1]. - The EX5 is positioned to compete with models like the Volkswagen ID.3 and comes with cash discounts of £2,300 to £3,750 due to the lack of UK government incentives [1]. - BYD's Atto 2 is similarly priced at £30,900 to £35,000, with a modest sales figure of 211 units in its first month [2]. Group 2: Historical Context and Strategy - Geely has invested in the UK for over 20 years, acquiring companies like LEVC and holding stakes in Lotus and Aston Martin, which has built its brand reputation [4]. - Despite being a major player in the Chinese automotive export market, Geely's overseas exports have declined by 8% to 184,000 units in the first half of the year [4]. - Geely is establishing a rapid response system for overseas markets and aims to enhance its product offerings and market research to improve export performance [4][5]. Group 3: Competitive Landscape - The UK market is becoming increasingly competitive for Chinese automakers, with a 235% increase in sales of Chinese electric vehicles in September [6]. - The UK government offers incentives for electric vehicle purchases, making it an attractive market for Chinese brands [8]. - However, personal consumer acceptance of electric vehicles remains low, with over 70% of electric vehicle sales in September being to businesses or fleets [9]. Group 4: Challenges and Considerations - Chinese brands face challenges in adapting their advanced technology to the UK market, where consumer sensitivity to smart features is lower [10]. - The competitive pricing advantage of Chinese brands is diminishing as European manufacturers introduce similarly priced models [10]. - Establishing a robust dealer network is crucial for Chinese automakers to secure fleet contracts and achieve retail market scale, requiring significant upfront investment [10].

Core Insights - Chinese automotive companies are rapidly increasing their market share in Europe, reaching a historic high of 7.4% in September 2023 [2] - The focus of Chinese car manufacturers has shifted from merely selling cars to establishing a strong presence in international markets [3] Market Entry Challenges - The initial phase of exporting vehicles involved a traditional model where Chinese manufacturers produced cars domestically and relied on foreign trade companies for overseas sales, which accounted for over 70% of exports before 2020 [7] - The introduction of a 25% anti-subsidy tax by the EU in October 2024 led to a 30% year-on-year drop in exports to Europe, highlighting the impact of trade barriers [7] - Regulatory challenges such as the R155 information security regulation and R156 battery traceability requirements have caused significant delays and financial losses for companies [7][8] - The shipping capacity of Chinese companies is limited, with only 7.6% of global roll-on/roll-off shipping capacity, leading to increased costs and delivery times [7] Evolution of Export Strategies - By 2021, the industry began transitioning to a model where key components were shipped to overseas factories for assembly, reducing transportation costs by approximately 30% [7] - However, challenges persisted, including brand perception issues and supply chain vulnerabilities exposed by geopolitical tensions [8] Systematic Approach to Global Expansion - Leading Chinese automotive companies are now forming collaborative networks that integrate vehicle manufacturing, component suppliers, and service support to enhance their global competitiveness [11] - The strategy has evolved to focus on building a comprehensive ecosystem rather than just selling products, emphasizing brand value, local production, and full-channel support [11][12] Strategic Focus on the UK Market - The UK has emerged as a strategic entry point for Chinese car manufacturers into Europe, benefiting from lower policy risks and a growing market for electric vehicles [18] - The lack of strong domestic automotive brands in the UK allows for greater acceptance of new entrants, creating a favorable environment for Chinese brands [20] Performance Metrics - In the first ten months of 2025, Geely's exports of new energy vehicles increased by 218%, with its global strategic model EX5 achieving top sales in several countries [12] - Geely's domestic market share rose from 6.3% in 2021 to 10.4%, providing a robust financial base for international expansion [21] Conclusion - The transformation of Chinese automotive companies from passive participants to proactive leaders in the global market reflects a significant shift in strategy, focusing on sustainable and profitable growth [24]

Core Insights - Chery's Chairman Yin Tongyue emphasized that globalization should focus on sustainability rather than just scale and speed, aiming to establish a new image for Chinese automobiles as "safe, reliable, and high-end" [1] - Yin expressed pride in the increasing presence of Chinese cars, especially new energy vehicles, in international markets, while acknowledging the challenges faced by some brands abroad [1] - The key to Chery's international success lies in having a genuine global innovation system that supports technology, standards, quality safety, and user experience [2] Group 1 - Chery aims to build a sustainable global presence by offering affordable prices, reliable quality, and sustainable development [1] - The company recognizes the challenges of "going global," including issues with brand adaptation, safety quality, and local support [1] - Yin's recent visits to Europe and North Africa highlighted both pride in Chinese automotive growth and awareness of emerging challenges [1] Group 2 - A robust global innovation system is essential for Chery to meet the diverse demands of different markets and cultures [2] - The company seeks to earn global user trust and appreciation through its innovation and quality standards [2]

Core Viewpoint - The article highlights various marketing strategies and initiatives taken by different automotive brands in China during September 2025, showcasing how they leverage significant events and collaborations to enhance brand visibility and consumer engagement [4][5][6]. Group 1: Red Flag's Marketing Strategy - Red Flag's actions during the 93rd National Day parade included returning nearly 80 ceremonial cars to their owners, accompanied by a thank-you letter and a detailed vehicle inspection, which fostered a sense of pride among car owners [4][5]. - The brand's approach of combining emotional marketing with tangible actions has created a strong connection between the owners and the Red Flag brand, setting it apart from competitors who also attempted to capitalize on the event [5][6]. Group 2: Deep Blue's Brand Positioning - Deep Blue launched a promotional video titled "Running Chinese Cars," which honored 27 automotive brands while subtly positioning itself, emphasizing the collective growth of the Chinese automotive industry [6][9]. - The marketing strategy reflects a shift from aggressive competition to a more collaborative approach, aligning with the brand's new identity as a state-owned enterprise [9][10]. Group 3: Zeekr's Global Outreach - Zeekr hosted a "Global First Luxury Electric Car Diplomat Experience" event, inviting diplomats from 40 countries to experience its vehicles, aiming to establish a strong association with luxury and enhance its global presence [11][12]. - The event generated significant online engagement, with related topics on social media reaching over 210 million views, indicating a successful branding effort [14]. Group 4: NIO Day 2025 - NIO Day 2025 focused on the theme of "Growth," involving extensive user participation in creating a song and documentary, which reflects the brand's commitment to community and user engagement [15][17]. - The event was strategically timed to address year-end sales pressures and improve brand perception amidst challenges faced earlier in the year [17][18]. Group 5: Lantu's Cultural Integration - Lantu's "Era Fashion Night" showcased its vehicles in a culturally rich setting, emphasizing the integration of Chinese aesthetics with modern technology, aiming to establish a unique brand identity [19][20]. - The event highlighted Lantu's commitment to creating a luxury brand that resonates with Chinese cultural values, which is crucial in a competitive high-end market [22]. Group 6: Li Auto's Brand Evolution - Li Auto announced a partnership with celebrity Yi Yangqianxi, marking a shift in its marketing strategy from product-driven to a dual approach that includes brand ambassadors to attract younger consumers [23][26]. - This change comes in response to declining sales and aims to reposition the brand in the eyes of a younger demographic, enhancing its appeal [26][27]. Group 7: Leap Motor's Innovative Collaboration - Leap Motor collaborated with IKEA for a pop-up event, focusing on the concept of "space" in automotive design, which aligns with contemporary consumer preferences for lifestyle-oriented products [28][31]. - The event successfully increased foot traffic and sales, demonstrating the effectiveness of experiential marketing in the automotive sector [31]. Group 8: Great Wall's Endurance Race - Great Wall Motors' founder participated in a challenging endurance race, showcasing the reliability of its vehicles and reinforcing the brand's commitment to quality and performance [32][36]. - This hands-on approach by the founder enhances brand credibility and connects with consumers on a personal level, promoting a culture of adventure and resilience [36][37]. Group 9: BYD's Youth Engagement - BYD's "I Di New Generation 2025" event aimed to reshape its image by highlighting the talents of its young employees, fostering a connection with the younger audience [38][41]. - The initiative reflects BYD's strategy to engage with younger consumers through innovative and entertaining formats, moving away from traditional marketing methods [41]. Group 10: Xiaomi's Strategic Shift - Xiaomi's founder delivered a speech outlining the company's strategic shift towards becoming a "hardcore technology company," aiming to redefine its market position amidst challenges in the automotive sector [42][45]. - The speech, however, faced criticism for lacking substance and failing to address product-related issues, which negatively impacted investor confidence [45][46].

不同国家和地区在政策法规、质量标准、数据安全等方面存在显著差异，这些差异对中国汽车企业来说，稍显陌生，这给中国汽车出海带来了巨大挑 战。 周玉林在演讲中举了例子，欧洲对数据隐私保护极为严格，美国对汽车安全要求苛刻，东南亚市场更注重性价比和耐用性。这些差异要求中国汽车企业 必须具备强大的政策研究能力和合规认证体系。 近年来，地缘政治博弈和贸易保护主义的抬头，给中国汽车出海带来了诸多不确定性。国内汽车曾经大量出口俄罗斯市场，2025年以来，俄罗斯市场监 管趋严和汇率波动导致中国汽车出口下滑；墨西哥市场因美国施压提高关税，给中国汽车出口带来巨大压力。此外，各种形式的贸易壁垒和技术壁垒也层出 不穷，增加了中国汽车出海的难度和成本。 中国汽车企业在海外市场也面临本地化与文化融合的挑战。如何在保持产品竞争力的同时，融入当地文化，获得消费者的认可和信任，是中国汽车企业 必须解决的问题。 中国汽车出海已是大势所趋，国内汽车排行前20名的企业，鲜有不出海的。与日本、欧美等国的汽车企业相比，中国汽车出海的经验不足，如何出海成 为摆在国内汽车企业面前的一道必解之题。 9月27日，第七届世界新能源汽车大会(WNEVC)在海口召开，在 ...

Core Insights - SANY Heavy Industry aims to increase its overseas sales proportion to 50% by 2030, alongside other Chinese automakers like BYD and Beiqi Foton expanding their markets in Europe and Mexico [1][5] Group 1: Market Trends - The shift in the domestic automotive market towards electric vehicles (EVs) is driving the export of Chinese trucks, with electric truck sales rising from 4% two years ago to approximately 24% this year [3][5] - The heavy-duty truck market is expected to undergo significant changes, with predictions that by 2028, half of all new trucks sold in China will be electric [3][5] Group 2: Company Developments - SANY Heavy Industry has invested around 22 billion RMB in its electric truck business, capturing about 16% of the domestic market share [3][5] - The company has established an electric truck factory in South Africa and is exploring land in Brazil for further expansion [5] Group 3: Challenges and Opportunities - The main challenge for Chinese electric truck manufacturers in overseas markets is the underdeveloped power infrastructure compared to China, with only 3.6% market share for electric trucks in Europe [5][6] - Despite the challenges, there is steady growth in electric truck sales in countries like Brazil, Canada, and South Africa, indicating potential opportunities for Chinese manufacturers [5][6]

Core Viewpoint - Chery Automobile's successful listing on the Hong Kong stock market symbolizes the rise of Chinese automotive brands in the global market, reflecting a broader trend of globalization within the Chinese automotive industry [1] Group 1: Globalization of Chinese Automotive Industry - The Chinese automotive industry is breaking traditional global automotive industry patterns, moving from simple product exports to actively exporting technology standards and supply chain systems [1][2] - By 2025, China's automotive export volume is expected to exceed 6 million units, maintaining its position as the world's largest exporter [1] Group 2: Transition from Following to Leading - Chinese automotive companies have transitioned from being "followers" in the global market to "leaders," particularly in the fields of new energy and intelligent vehicles [2] - Brands like BYD have gained significant recognition in Europe, with increasing consumer acceptance and sales [2] Group 3: Diverse Export Strategies - Different Chinese automotive companies are employing unique strategies for international expansion, such as Geely's technical cooperation in Southeast Asia and Chery's customer service initiatives in Russia and Brazil [3] - From January to August this year, China's total automotive exports reached 4.292 million units, a year-on-year increase of 13.4%, with new energy vehicle exports growing by 87.3% [3] Group 4: Collaborative Ecosystem - The Chinese automotive industry is moving towards a collaborative ecosystem, integrating supply chains and establishing local production facilities to overcome trade barriers and supply chain risks [4][5] - In Thailand, a cluster effect has emerged with over 20 Chinese automotive brands establishing a presence, supported by local battery and parts manufacturers [5][6] Group 5: New Globalization Paradigm - The concept of "reverse joint ventures" is gaining traction, allowing Chinese automotive companies to leverage established local networks for market entry [7] - The growth of overseas automotive industry clusters not only supports Chinese brands but also integrates them into the global automotive supply chain [8] Group 6: Future Outlook - The Chinese automotive industry is entering a new phase of globalization characterized by structural optimization, diverse forms, and collaborative ecosystems, aiming to reshape global automotive competition rules [8]

长安汽车欧洲事业部常务副总经理殷刈在接受《证券日报》记者采访时表示："在新能源、智能化、设 计造型等核心领域，中国车企已掌握主动权，走出一条差异化的竞争之路。" 9月25日，随着清脆的锣声回荡，奇瑞汽车正式登陆港股，完成了向资本市场重要参与者的关键一跃。 奇瑞汽车的崛起，并非个例，而是中国汽车产业全球化浪潮的缩影。《证券日报》记者曾在阿姆斯特丹 的晨光里，看到极氪流线型车身穿梭在运河旁的车流中；也曾在抵达新加坡樟宜机场时，见到三辆比亚 迪汉EV正依次补能。一个个随处可见的鲜活场景，都在展示着中国汽车全球化的新故事。 北方工业大学教授、汽车产业创新研究中心主任纪雪洪在接受《证券日报》记者采访时表示，如今的中 国汽车，正以远超市场预期的速度，打破传统全球汽车产业格局。从最初单纯的产品出口，到如今主动 输出技术标准、供应链体系、创新商业模式，整个中国汽车产业链组成"出海舰队"驶入海外市场，参与 全球供应链，在协作共荣之路上走得扎实而坚定。 中国国际贸易促进委员会汽车行业分会助理会长柴占祥预计，2025年，中国汽车出口量将突破600万 辆，继续保持全球第一。 从"跟随"到"引领" 中国汽车"出海"的叙事要从最初的代工 ...