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9.58万起!上汽大通纯电大VAN新品上市 或冲击市场格局
第一商用车网· 2025-10-18 13:34
Core Viewpoint - The launch of MAXUS DANA M1 and DANA V1L marks a significant shift in the electric VAN market, aiming to meet diverse operational needs in passenger transport, logistics, and customized modifications [1][5][22]. Product Launch and Pricing - The DANA M1, equipped with a CATL 83 kWh battery, starts at 197,800 yuan, while the DANA V1L with the same battery starts at 170,800 yuan. A variant with a 50 kWh battery is priced at 124,800 yuan, with a limited-time offer starting at 95,800 yuan [1]. Technological Advancements - The new vehicles are supported by the Hongtu Super Commercial Electric Architecture 2.0, which enhances power, space, and intelligence, transitioning electric commercial vehicles from mere tools to comprehensive wealth-creating partners [3][5][12]. Market Positioning - As the leading brand in the light commercial vehicle sector, MAXUS leverages its past success in fuel vehicles to address the challenges of the electric VAN market through a combination of technology, product matrix, and ecosystem services [5][22]. User-Centric Design - The DANA M1 offers configurations for 7 and 9 passengers, with features addressing common industry pain points such as space constraints and high operational costs. It includes a spacious passenger area and optimized energy consumption for cold weather [8][10]. Logistics Optimization - The DANA V1L is designed for logistics, featuring a high cargo space utilization rate of 70% and a maximum volume of 8.9 cubic meters. It also boasts a low loading height and high operational efficiency, with a range of 535 kilometers [10][12]. Ecosystem Development - The launch of the Lingju Ecosystem aims to create a one-stop wealth creation platform, addressing user pain points in vehicle selection, management, and freight sourcing, with features like zero-deposit rentals and real-time vehicle monitoring [17][18][20]. Future Outlook - MAXUS aims to continue enhancing the Hongtu Super Commercial Electric Architecture 2.0 and leverage the Lingju Ecosystem to establish itself as a leader in the electric commercial vehicle market, promoting wealth creation for users [22].