Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]