今年春节，外国游客大量涌入中国，以上海、北京、广州等城市为热门目的地，深度体验春节民俗、文化展览与冰雪经济，推动文旅消费全面升温。 小年夜前夕抵达中国的斯洛文尼亚游客赫娜，此前已游览北京、西安、张家界等地，她特意将新春收尾行程定格在上海。 类似赫娜这样的外国游客非常多，今年春节，外国游客"扎堆"来中国体验春节。去哪儿数据显示，截至目前，春节期间使用非中国护照预订国内航班的数量 同比去年增长两成，TOP10目的地城市为上海、北京、广州、成都、深圳、厦门、海口、重庆、武汉和哈尔滨。 外国游客足迹遍布102个中国城市，上海最热 去哪儿方面表示，与往年不同，今年外国游客来中国不满足只玩儿一个城市，而是首站选择北京、上海、广州等大城市，然后向内延伸，探索更多中国城 市。去哪儿平台上，外国旅客预订国内航线机票覆盖了102个城市，比去年新增了腾冲、汉中、阿勒泰、日照等10个目的地。从客源地看，来中国过年游客 较多的客源地国家为韩国、越南、新加坡、美国、澳大利亚、印度尼西亚、俄罗斯、加拿大和马来西亚。 具有丰富年味儿民俗体验的目的地受到外国客人欢迎。比如到上海参观豫园灯会、去湛江看一场传统的英歌舞……上述城市跻身去哪儿平台入 ...

Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]