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黄金周出游“新引力”:餐饮成城市引流利器?丨双节看消费
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-10 15:09
Core Insights - The article highlights the growing significance of the food and beverage sector as a core driver of urban consumption, particularly during the recent National Day and Mid-Autumn Festival holidays, where food experiences are becoming a key attraction for tourists [2][3]. Group 1: Consumer Behavior and Trends - There was a notable increase in the number of tourists during the holiday, with external visitors showing higher spending enthusiasm compared to local customers, leading to revenue growth of 30% to 70% for some restaurants [1][3]. - The "must-eat" food lists have become influential, with cities like Shanghai, Beijing, and Guangzhou leading in popularity, while smaller cities like Nanchang and Quanzhou also gained attention for their unique culinary offerings [1][2]. Group 2: Impact on Local Economy - The food sector is evolving from a supplementary service to a central economic engine, enhancing local dining, retail, and tourism consumption through the creation of "food IPs" that elevate city branding [2][3]. - During the holiday, online traffic for local eateries surged, with some small restaurants experiencing a 272% increase in online visibility, reflecting the popularity of local dining spots [3][6]. Group 3: Changes in Dining Preferences - There is a shift in consumer preferences from traditional dining to lighter options like fast food and snacks, leading to a more dispersed dining experience across various locations [5][6]. - The integration of dining experiences within transportation hubs has led to significant sales increases, with some stores reporting up to a 700% rise in daily revenue during the holiday [5]. Group 4: Marketing and Service Strategies - Restaurants are adapting their service strategies to enhance customer experience during peak times, including optimizing staff deployment and adjusting reservation policies to reduce wait times [3][5]. - The emphasis on local food experiences is driving tourists to engage more with local culture, as evidenced by a 438% increase in searches for local recommendations and specialties [6].
中餐厅,解锁多种打开方式
Ren Min Ri Bao· 2025-09-24 06:58
Group 1: Industry Trends - The Chinese restaurant industry is experiencing a fusion of innovation, with diverse dining experiences catering to both local and foreign visitors [1] - The development of the cultural tourism industry is shifting from a sightseeing era to an experience era, emphasizing the importance of creating engaging dining environments [2] - There is a growing trend towards personalized dining experiences, such as "late-night kitchens," which focus on chef interaction and unique service [3] Group 2: Company Strategies - The "Quyuan Teahouse" in Yangzhou integrates cultural elements and traditional cuisine to attract tourists, aiming to create a memorable dining experience [2] - "Old Xing Xian," a Shanghai-based restaurant, emphasizes fresh ingredients and aims to preserve local culinary traditions while adapting to modern tastes [4][5] - The focus on personalized service and unique culinary offerings is seen as essential for attracting and retaining customers in a competitive market [3][5]