据商务部商务大数据监测，国庆中秋假期全国重点零售和餐饮企业销售额按可比口径同比增长2.7%。 越来越多的美食热点在引领城市文旅流量，为一道美食奔赴一座城。美团、大众点评数据显示，国庆假 期，"必吃榜"热门城市Top10分别为上海、北京、广州、成都、杭州、苏州、天津、南京、深圳、武 汉，宝藏美食小城Top10分别为南昌、泉州、珠海、湖州、汕头、南通、嘉兴、台州、扬州、绍兴。 毋庸置疑，餐饮正从配套服务升级为城市消费的核心引擎。特色美食以其独特体验性和社交传播力，也 拉动了"为一餐赴一城"的新旅游经济。这不仅能激活本地餐饮、零售、文旅全链条消费，更通过塑 造"美食IP"提升城市品牌形象，实现从短期流量到长期品牌价值的转化，成为城市竞争中高效的引流利 器。 出游新锚点 "地方美食的魅力，在于离开那个地方，你就吃不到了。" 在国庆中秋假期，常常能见游客拖着行李箱出现在餐厅，赶着行程的同时，却又耐心地等一顿美食。 据高德扫街榜数据显示，全国《长假美食吸引力城市排行榜》的前20名依次是：成都、重庆、广州、西 安、长沙、武汉、佛山、天津、北京、东莞、杭州、上海、深圳、郑州、青岛、苏州、南京、沈阳、合 肥、哈尔滨。 "假期外 ...

记者丨 易佳颖 编辑丨陶力 "地方美食的魅力，在于离开那个地方，你就吃不到了。" 在国庆中秋假期，常常能见游客拖着行李箱出现在餐厅，赶着行程的同时，却又耐心地等一顿 美食。 资料图 据高德扫街榜数据显示， 全国《长假美食吸引力城市排行榜》的前20名依次是：成都、重 庆、广州、西安、长沙、武汉、佛山、天津、北京、东莞、杭州、上海、深圳、郑州、青岛、 苏州、南京、沈阳、合肥、哈尔滨。 "假期外地游客数量明显增多，且较去年同期也有所提升。整体上，外地游客的消费热情也高 于本地顾客。"日前，餐饮企业人和馆品牌总监蓝鸟在接受21世纪经济报道记者采访时感叹 道，"我很能理解有些排队等餐3-4个小时的外地游客，非要吃完才走，吃完直接去机场。假期 期间，我们餐厅最低一家营收都增长了30%，最高达到70%，表现非常好。" 据商务部商务大数据监测，国庆中秋假期全国重点零售和餐饮企业销售额按可比口径同比增长 2.7%。越来越多的美食热点在引领城市文旅流量，为一道美食奔赴一座城。美团、大众点评 数据显示，国庆假期， "必吃榜"热门城市Top10分别为上海、北京、广州、成都、杭州、苏 州、天津、南京、深圳、武汉，宝藏美食小城Top10 ...

Core Insights - The article highlights the growing significance of the food and beverage sector as a core driver of urban consumption, particularly during the recent National Day and Mid-Autumn Festival holidays, where food experiences are becoming a key attraction for tourists [2][3]. Group 1: Consumer Behavior and Trends - There was a notable increase in the number of tourists during the holiday, with external visitors showing higher spending enthusiasm compared to local customers, leading to revenue growth of 30% to 70% for some restaurants [1][3]. - The "must-eat" food lists have become influential, with cities like Shanghai, Beijing, and Guangzhou leading in popularity, while smaller cities like Nanchang and Quanzhou also gained attention for their unique culinary offerings [1][2]. Group 2: Impact on Local Economy - The food sector is evolving from a supplementary service to a central economic engine, enhancing local dining, retail, and tourism consumption through the creation of "food IPs" that elevate city branding [2][3]. - During the holiday, online traffic for local eateries surged, with some small restaurants experiencing a 272% increase in online visibility, reflecting the popularity of local dining spots [3][6]. Group 3: Changes in Dining Preferences - There is a shift in consumer preferences from traditional dining to lighter options like fast food and snacks, leading to a more dispersed dining experience across various locations [5][6]. - The integration of dining experiences within transportation hubs has led to significant sales increases, with some stores reporting up to a 700% rise in daily revenue during the holiday [5]. Group 4: Marketing and Service Strategies - Restaurants are adapting their service strategies to enhance customer experience during peak times, including optimizing staff deployment and adjusting reservation policies to reduce wait times [3][5]. - The emphasis on local food experiences is driving tourists to engage more with local culture, as evidenced by a 438% increase in searches for local recommendations and specialties [6].