Core Viewpoint - The newly revised Anti-Unfair Competition Law aims to address irrational "involution" competition behaviors in the digital economy, which harm both consumers and legitimate business operators [1][19]. Group 1: Legislative Changes - The revised Anti-Unfair Competition Law has increased the number of articles from 33 to 41, specifically targeting new forms of unfair competition in the digital economy [1]. - New provisions have been added to address unfair competition behaviors related to data acquisition and usage, as well as malicious transactions in the online space [8][19]. Group 2: Case Study - A case in Jiangsu Province involved a company selling software that illegally scraped data from competitors, resulting in over 1.6 billion data points being collected and an involved amount exceeding 8.7 million yuan [5]. - The market regulatory authority imposed a fine of 530,000 yuan on the offending company, marking the first case of this nature in Jiangsu [5]. Group 3: Market Dynamics - The rise of "involution" competition has led to practices such as forced price wars and the use of unauthorized data, which disrupt fair market order and harm sustainable development [11][16]. - The law now explicitly prohibits platform operators from forcing merchants to sell below cost, addressing the underlying issues of price manipulation in the e-commerce sector [16][19]. Group 4: Implications for Businesses - Businesses are urged to operate within legal boundaries when collecting online data to avoid engaging in unfair competition [7]. - The law emphasizes the importance of maintaining fair competition to foster innovation and high-quality development in the market [14][19].