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助力沪语电影《菜肉馄饨》出炉,上海银行金融活水烹调“上海味道”
Zhong Guo Jing Ji Wang· 2025-11-13 03:25
最近,在光影交织的电影世界里,一部用沪语演绎上海市井肌理、都市新老年人生活境遇的《菜肉 馄饨》,即将"上桌"。为把独特的"上海味道"呈现给大众,这部电影从剧本走向银幕的背后,上海银行 以创新的金融服务理念和优质服务支持电影杀青,是本土金融赋能海派文化的又一次生动实践。 慧眼识珠:从弄堂深处挖掘"文化IP" 2024年底,上海银行与市广播影视制作业行业协会的日常交流中,敏锐地捕捉到了《菜肉馄饨》项 目——一个以上海弄堂为背景,通过一碗家常馄饨串联起两代人情感与城市记忆的故事。上海银行看到 了项目的潜力和价值:对沪语的保护、对城市记忆的留存、以及对海派文化精神的弘扬。正是这份超越 纯商业至上的洞见,促使双方迈出了合作的第一步。上海银行深度评估了剧本价值、主创团队能力和潜 在的文化消费市场等因素,通过抵押贷款将无形的文化价值转化为可信的金融支持。 星火燎原:从"一碗馄饨"到"一桌盛宴" 《菜肉馄饨》是上海银行参与推动影视文化产业高质量发展、助力海派沪语文化蓬勃发展的一个生 动的"文化金融样本"。这部电影的金融服务案例,对于后续推广覆盖到话剧、非遗传承、本土音乐剧等 多样化文化领域带来借鉴。一碗"菜肉馄饨",品尝的是 ...
找准合作路径金融服务与供销服务同频共振
Zheng Quan Ri Bao· 2025-09-27 15:51
Core Viewpoint - The collaboration between rural commercial banks and supply cooperatives is essential for addressing rural financial service challenges and enhancing the agricultural supply chain [1][2][3] Group 1: Collaboration and Service Enhancement - Rural commercial banks should actively explore cooperation with supply cooperatives across multiple dimensions, including products, channels, and data, to effectively support rural economic development [1] - Establishing "Rural Revitalization Financial Service Stations" at supply cooperative outlets can enhance financial service accessibility for farmers, providing essential banking services and integrating financial and supply services [2] Group 2: Product and Service Innovation - Financial products should be tailored to the entire business chain of supply cooperatives, offering targeted credit support for agricultural inputs and facilitating financing for agricultural product sales [1][2] - Issuing exclusive financial service cards for cooperative members can lower financing barriers and make financial services more accessible to farmers [1] Group 3: Data Sharing and Technological Empowerment - Establishing a data-sharing mechanism between rural commercial banks and supply cooperatives is crucial for improving service efficiency and understanding the financial needs of farmers and agricultural enterprises [3] - Utilizing big data technology can help banks predict farmers' production cycles and funding needs, allowing for better credit planning and support for agricultural processing enterprises [3] Group 4: Commitment to Agricultural Development - Rural commercial banks must maintain a farmer-centric approach, breaking down cooperation barriers and innovating service models to enhance the effectiveness of financial services in supporting rural revitalization [3]