Core Insights - The film "Cai Rou Hun Tun," which portrays the life of urban elderly in Shanghai, is supported by Shanghai Bank, showcasing the bank's commitment to empowering local culture through innovative financial services [1][2] - Shanghai Bank has identified the potential of the film project, recognizing its cultural significance and the opportunity to preserve local dialect and memories [1][3] - The bank's support includes promotional activities and collaborations with local cinemas to enhance the film's visibility and reach [2][4] Financial Support and Collaboration - Shanghai Bank has engaged in a partnership with the Shanghai Broadcasting and Film Production Industry Association to provide financial backing for the film through mortgage loans, converting cultural value into financial support [1][4] - The bank has established a cultural finance professional service team and has opened specialized branches to cater to the needs of cultural enterprises, enhancing its service offerings in the cultural sector [3][4] Cultural Impact and Future Plans - The film serves as a model for future cultural financing initiatives, with Shanghai Bank aiming to extend its support to various cultural fields, including theater and local music [2][4] - Shanghai Bank has supported over 2,000 cultural enterprises in the Shanghai area, with loans in the cultural and tourism sectors exceeding 8 billion [4] - The bank plans to continue developing cultural finance, focusing on high-quality artistic projects and major cultural industry initiatives, thereby contributing to the cultural landscape of Shanghai [4][5]

Core Viewpoint - The film "Cai Rou Hun Tun," which portrays the life of urban elderly in Shanghai using the local dialect, is supported by Shanghai Bank through innovative financial services, showcasing the bank's role in empowering local culture [1][2]. Group 1: Cultural and Financial Collaboration - Shanghai Bank identified the potential of the "Cai Rou Hun Tun" project, which connects generations through a simple dish, and recognized its cultural significance in preserving the Shanghai dialect and memories [2]. - The bank provided financial support through mortgage loans, transforming intangible cultural value into tangible financial backing [2]. Group 2: Marketing and Promotion Strategies - Shanghai Bank is actively promoting the film by placing co-branded posters in over 50 branches and collaborating with local cinemas to enhance visibility and audience engagement [3]. - The bank plans to host exclusive movie screenings for elderly customers, further integrating cultural experiences with financial services [3]. Group 3: Broader Cultural Financial Initiatives - Shanghai Bank has been expanding its cultural financial services since 2013, establishing specialized branches to cater to the creative industry, and has supported over 2,000 cultural enterprises in the region [6]. - The bank's efforts have led to a loan scale exceeding 8 billion yuan in the cultural and entertainment sectors, demonstrating its commitment to enhancing cultural supply [6]. Group 4: Future Directions - The bank aims to continue developing cultural finance, focusing on high-quality artistic projects and major cultural infrastructure, providing specialized credit support and diverse financial products [7].

Core Viewpoint - Shanghai Bank is actively supporting the cultural industry through innovative financial services, exemplified by its involvement in the film "Cai Rou Hun Tun," which reflects the urban life of Shanghai's older generation [1][2]. Group 1: Financial Support for Cultural Projects - Shanghai Bank has served over 2,000 cultural and creative enterprises in Shanghai, with loans exceeding 8 billion yuan in the cultural, sports, entertainment, and tourism sectors [1]. - The bank has collaborated on more than 20 cultural tourism projects, providing credit of nearly 4 billion yuan for significant projects such as the Shanghai West Bank Media Port and the Guangfulin Cultural Industry Park [1]. Group 2: Innovation in Cultural Finance - The film "Cai Rou Hun Tun" serves as a model for Shanghai Bank's efforts to promote high-quality development in the film and cultural industry, with potential applications in various cultural fields like drama and local music [2]. - Shanghai Bank has established a specialized cultural finance service team and has opened three branches dedicated to providing professional financial services in the cultural sector since 2013 [2]. Group 3: Future Development Plans - The bank aims to continue promoting cultural finance by focusing on high-quality artistic projects and major cultural industry initiatives, offering more effective specialized credit support and diverse financial products [2].

Group 1 - The "Dripping Green - Li Encheng Art Exhibition" was inaugurated on June 8 at the Jingxing Art Museum (Jinan) and will run until July 8, showcasing over 100 works by artist Li Encheng [2][5] - The exhibition marks the first event following the renovation of the Jingxing Art Museum, which is part of Beijing Bank Jinan Branch's initiative to enhance cultural development and financial services [5][22] - Beijing Bank Jinan Branch has a significant financial background, with total assets exceeding 4.2 trillion yuan, ranking 15th among Chinese banks and 51st globally in terms of tier-one capital [8] Group 2 - The opening ceremony featured speeches from various dignitaries, including Tian Hong, the Party Secretary and President of Beijing Bank Jinan Branch, who emphasized the importance of cultural finance integration [5][8] - Li Encheng's artistic achievements were praised by guests, highlighting the natural themes and cultural sentiments present in his works [5][13] - Li Encheng expressed gratitude to the organizers and shared insights from his artistic journey, emphasizing his connection to nature and his exploration of new materials in his recent works [13][20]